Local Knowledge Graph Panel

Hey guys, i have one question about the local knowledge graph panel. Hope someone can give an advice.

So the local knowledge graph panel is the right box on SERPs that google shows about your local business.

So when i google search my business using the brand name keyword, google doesn't show it. But when i search with brand + "ltd" i can find it.

Any advice on how can i rank for multiple keywords for that panel? And is that depends only from Google my Business?

With that fucking right side KP it`s a fucking lottery. I have businesses with Wikipedia , Wikidata, GMB profiles, citations, reviews and no fucking right side KP. And I have businesses with 2 directory links that generate that right side KP for multiple keywords. Also u won't find much help regarding local seo here on bhw.

My opinion is that G had a stroke before they implemented these KPs. Their placement, their size, their lack of valuable info and how easy they are abused makes no economical or practic sense. I`ve seen a 40% decrease in CTR in an adwords campaing when a right side KP appeared that had a keyword instead of business name. In other words G lost 40% of the money it could make on that adwords campain and there are millions of cases like this.