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Local IM business, any advice?

Discussion in 'Offline Marketing' started by Thisguy18, Sep 21, 2011.

  1. Thisguy18

    Thisguy18 Registered Member

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    So i was in a class the other day about White hat marketing and what not and the guy let slip about him doing some local advertising on the side.
    Has anybody done anything like this?
    Im kind of at a dead end
    Ive tried to piece together his method but he was pretty mum on it
    so Im thinking 4 levels
    like the first one is google then i add bing and yahoo
    Then i add myspace to the mix
    Then on the top tier i have Facebook and Twitter

    I also build a fanpage or a website real simple and stuff
    does 1000 dollars sound good for the whole package or is that to high (or low)? maybe i should cut it in half?
    I can automate most of it (if my twitter bot starts working again)

    Any way just looking to see if anybody has any advice?
    Or knows of a good place for info or to even start.
    I also need to find some kind of contract to protect me if something goes awry
    Thanks in advance
    PS. IDK if this is in the right place so sorry if I offend i was told to come here from Business and tax
     
  2. Business Directory

    Business Directory Junior Member

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    Occupation:
    Webmaster & Salesman
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    You're in a "white hat marketing" class & you don't know what to charge for your services?

    I will give you one piece of advice. Never charge a big setup fee, you want these people to pay you monthly. As long as you provide a good service, you should be able to get a monthly fee from all of your clients for ever. This is how you build a good business.
     
  3. englandrm

    englandrm Senior Member

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    Myspace?

    Start with websites and fan pages. Then Paid Advertising like Adwords, Facebook Ads, etc. Then SEO and Google Local (Place Pages are huge right now).

    Price wise, think about how much time it takes you. Especially when you're starting out. Get a client base going, and then move your prices up.

    Try $250 for a simple wordpress website. You should be able to build it in under an hour. That's where I started.

    Read around the forum. Tons of people do this.
     
  4. seoguy99

    seoguy99 Jr. VIP Jr. VIP

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    search "the creator" in google and watch prices of them ? i guess that will give you a clear idea what to do :D
    between they are a good brand and does fair business.
     
  5. b1step-ahead

    b1step-ahead Power Member

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    well your class probably mentioned that most marketing budgets and im is where its at should be about 5% of the companies yearly profit.

    So if company A made 150000 profit last year then 7000 a year is a good start. I'm almost done with the classes I'm taking plus what bhw has to share, and the info on bhw is way better. The few companies I've approached didnt blink a eye when I asked them what there yearly profits are and could they afford 5% of that to im. When I get my act together and have 2 or 3 clients I will be quiting my day job.

    Fyi, if the company or person you approach says they lost money last year, then hit em up with pay per call or a commision style basis. You just can't loose and good luck.
     
  6. SmokeScreen

    SmokeScreen Registered Member

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    5% without producing results is very unlikely, especially with larger companies, unless you have a proven track record.

     
  7. b1step-ahead

    b1step-ahead Power Member

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    Its not an exact number but a good rule of them. Start em off at 1%
    5% is a general rule of them. One thing to remember, the yellow pages are dying. Big cities like Berkeley and San Francisco are offering opt outs to citizens. A big yellow page ad 10 years ago went for 10-15k a month. I worked for some companies that had a 1 or 2 big full page ads per city and were spending 50k a month or more.

    Also- produce the results. You have the best of both worlds- White hat methods to learn what the rules are. Black Hat Mehtods to learn how to break the rules.
     
    Last edited: Sep 24, 2011
  8. Thisguy18

    Thisguy18 Registered Member

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    Thanks for the advice guys much appreciated
    And yeah here in Nashville they have an opt out thing for the phone book
    Ive been reading some threads form Tactikal and HaRRo
    those guys know whats up
     
  9. b1step-ahead

    b1step-ahead Power Member

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    Your in Nashville- do they have the internet there? Just kidding, its one of the cities that I want to visit.

    You guys have a great music scene, use that for your advantage. Tap into the many local bands in your neck of the woods. I live and work in the San Jose arena, I could throw a rock and hit a programmer or im, its vicous extreme competition here. And yes, Tactikal and HaRRo inspired me to go back to school while working and take action.
     
  10. Thisguy18

    Thisguy18 Registered Member

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    yeah this here internt things one um them there fancy rich boy robots I just learned to turn on the this pooter

    Yeah thanks for the advice I like that idea of bands and what not the local music scene is probably a gold mine
     
  11. graddis

    graddis Junior Member

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    im a believer in charging on their roi. i charge a dentist 1250 a month with a 1250 start up fee.

    the dentist gets at least 15 clients a month averaging 5-20k a month.

    is it worth it to them? absolutely. i spend about 200 a month on content links citations etc and the rest is profit