Hi, Would love some feedback from you all Yes local directory, has been done a million times, but... It IS still a sustainable business model for the city I live in. We have a population of 1.8 million in our major city. Within this major city is approx 25 local cities, with an average population of 73,000 people. The city I personally live in has over 100,000 people. Local directory competition in our area is almost non existent. Yes, the usual YP truelocal. But none with much marketing work done. We have 1, that does a booklet drop off every three months or so to our house. The book looks great, discounts, promotions etc, and I know some of these businesses are getting work from it. They have a website that is horrible and not user friendly. There website has only 11 backlinks with low level authority, and they are all linking backlinks from their customers. I have spent some time doing niche research for my local city, and have compiled a list of 11 niches that I think will perform. What we want to do, is initially make an online directory, with subdomains listing the local cities. eg; www,clifton,directoryname(brand),com/plumbers www,summit,directoryname(brand),com/plumbers and so on until we have all 25 subdomains created that covers the entirety of our major city. I've figured using subdomains is a safer bet incase anything goes wrong with our pagerank on them and we may have a bit of time to ensure the other subdomains are not affected. Plus its just easier to manage everything too. We have yet to decide how many adverts we will be listing per category. maybe 1, maybe 5, but it will be limited. Why? Because we will be aiming to achieve first page on serps. The obvious idea is, when somebody searches for plumbers in clifton, our website will be available. This alone, I think is a great selling point, we have a directory that is targeting only the people who want to see it. Not something that gets dropped in your mail and gets thrown in the bin. Plus we can provide stats that others cant of how many people have visited the ad/landing page and how many click throughs they have. Upselling at this point is easy, for on page management of their own website including, managing, seo, facebook, twitter and overall IM for there business. Increasing there sales and growing our business at the same time. Demographically, we are currently experiencing a bit of an economical downturn - Which I think is the best time to start ANY form of advertising business. Now, I know how to find customers, and sell them the product. That to me is the easy bit. The bit for me to get my head around is the steps in creation, management and seo of the directory itself. I'm experienced enough to create a simple wp site and sub directory for every niche and make that work. The rent-a-site idea that i've seen posted a few times is somewhat related to the point that we will have related content on the page, advert spaces that we sell and finally ensure that the page local businesses have their ad on will be on page 1 of the serps for their specific keywords. As I said, for the competition that is out at the moment, I don't think this will be difficult. IM in our area isn't big - it's almost unheard of. Is there anybody who has had experience of running a directory website similar to above. Remember this isn't a typical YP listing with 100's of entries. This is a powerful keyword specific top ranking landing page, that if done correctly should convert. I am wanting to make the website itself, with the help of Yoast SEO and some threads on this forum I think the onsite seo will be good. I will be sourcing backlinks for the pages from BST. Q. Would a site like this require citations to be done? or is backlinking to related niche's enough? Is there a service somebody here could recommend for this? We could use a physical business address if that would give us a better result.. but would it? The reason I have chosen to do subdomains instead of having everything on sub directories, is possible duplicate content and if for some reason the site gets sandboxed we don't lose the whole directory, only a local area that we can then work on to regain its position in the serps. Do you think this is wise? Would the big G know that its really the same site? I have thought of a few plugins we could use, including a map and a call to action button that stays on the bottom corner of the page on mobile view. What other plugins do you think would work with this? Is there somebody you could recommend for the creation of this wp site that has done something similar and would be user friendly for data input? Have you ever tried anything like this before? Is there anything we need to watch out for, any other questions I should be asking? Sorry for writing a novel, but maybe the info here could help somebody else too Am open to any thoughts you have on this, and any offers of services (as long as you have an approved BST thread). Thanks, Steatem.