Local Business Advertising

Hi everyone,

Im pushing a local photography business (here in montreal) and Im planning to use paid ads/Social Media for it (and further SEO)

I used Clicksor in the past but Im wondering how well it will perform for a local business.

Do you have any suggestions on which network I should use (Adwords seems pricy) or method?

Thanks in advance.

Web 2.0 network is one of the best means to develop your rankings as it brings your organic traffic & natural clicks. You can find a service provider or build yourself to grow your link structure.

Nuz25,

I don't have any experience with clicksor so I can't speak to that. You are right that AdWords can be expensive. I have seen people say this a lot but I have also seen people go to other networks because of price and come back to one of the mainstream ones because they weren't seeing the conversions.

In my opinion (and others may not agree), you get what you pay for when it comes to PPC. Google derives 97% of its revenue from AdWords. PPC advertising was their original monetization method and that's what they do best. In my experience if you optimize an AdWords campaign properly (and assuming there is demand for the product or service), you can get a decent return on your investment.

You could also try 7search (haven't used that personally but heard good things about it) or you could try Microsoft AdCenter.

Hope that helps,

Shawn

Take a look at your target market. Check out your main competitors, research into their campaigns and see what they are doing to achieve their success. Construct a blueprint according to your research, and scale it as required. This will ensure you stay ahead of your competitors, without wasting all of your resources at once.

best u can try with google adword

Lay out a business plan or progression plan for the endeavour. Talk to people in the industry if they've tried doing the same. Try getting ads for local businesses that need the exposure. You could charge them a periodical or commission based fee periodically for the additional traffic or customers that they will get. A BHW member used a similar tactic for dentists in his area. He charged them on a monthly basis.