I currentlly have some services I'd like to advertise to my local community. Ive been stuck on deciding which web hosting to use. According to what ive read if you have a local business, its better to find a hosting server closer to your location for better rankings on google. Because when a seacher seaches for you on google, google doesnt have to go through so many steps, page speed, etc........Ive been so frustrated with this. if I live in tampa does that mean I must find a web hosting company in tampa? or does it just need to be in the US. Or may I use hostgator or godaddy? I never thought choosing web hosting would be so hard. plz help plzzz read ...........Server location: tightly related to the above one, this one is important to mention for a number of reasons. For us the most important reason is that Google considers the server ?physical? location when ranking a website in both local and general search (for location-specific searches). So if you are creating a website for your local business and expect people to search it by location, find the hosting provider nearby.