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Little Help On keyword Research

Discussion in 'Black Hat SEO' started by PlanetSEO, Jan 12, 2011.

  1. PlanetSEO


    Dec 20, 2010
    Likes Received:
    Follow the money and you’ll make money.
    How to find it?
    Use the Google Keyword Tool for starters.
    You can get there via GoogleEasySearch.com too (much easier to remember).

    Now, results can be tailored to specific languages and counties, editing this section to show results from 'All Countries and Territories' is a good strategy for most.
    But if you require results to be country specific simply select the country from the section below.
    Enter one keyword or phrase of interest to you and then 'Get keyword ideas.'

    Next, select 'Show All' under 'Choose columns to be displayed:'
    You can tell if there’s money to be made from the Estimated Average Cost-per-click (CPC) column and checking the figures displayed.
    Personally, I like to see advertisers spending at least $1 per click, but really keep my eyes open for the most expensive keywords.
    It makes sense that the higher the CPC for the advertiser to get into the top three pay-per-click listings, the more a successful conversion will mean to the advertiser's bottom-line.
    Note: You can change the currency from the drop-down menu on the left (just above 'Keywords').

    As we’re going to be developing a site which benefits from free advertising aka high search engine rankings we need to take it a step further and see how much traffic the keyword is getting exactly.
    Therefore, select 'Match Type:' 'Exact' to get the exact numbers.
    Personally, I like to see a 'Global Monthly Search Volume' or GMSV of a bare minimum of 6,000 searches, and would encourage you to look for the highest search volumes. But it depends what a number one ranking will mean to you financially. You may have little traffic and massive conversion or loads of traffic and hardly any conversions. You'll have to think that one over.

    Google agree themselves, saying: "Keep in mind that keywords with higher search volumes or more advertiser competition don't necessarily provide more qualified leads" (it's down the bottom here).
    Note: There are many methods to doing keyword research, but the principles remain the same: find keywords with high estimated average cost-per-click, as well as high, consistent, and ideally increasing traffic.
    You should be aware that some SEOs pay more attention to the column titled: 'Local Search Volume'. However, I prefer to focus on the GMSV column as this "always shows traffic in all countries and all languages."
    Tip: Google has been known to under and over estimate search volumes, so one way you can check exactly how much traffic a keyword is getting is by doing PPC (Pay-Per-Click) on that keyword with a really irrelevant ad such as ‘giraffes’ for a ‘balloon’ keyword, and then checking the number of times your ad was shown aka page impressions over a period of time. This will give you a more precise figure and help your forecasting.
    Tip: Talking of page impressions - if you add Google AdSense to your homepage (as seen in the footer of this page) you will be able to login to your AdSense account at any point during the day and see how much traffic you have (as opposed to waiting until midnight to find out with Google Analytics). This will save you many a late night.

    Next, we want to check the 'Advertise Competition' column…
    Don't be put off by Google describing 'Very high advertiser competition' (when scrolling over) as this doesn't mean a niche can't be conquered. In fact, you'd be surprised just how easy it can be - more on this later.
    Tip: You can check Google Trends to see how keywords are doing trend wise over time.
    Interestingly, running a search for keywords ‘make money’ it reveals these keywords have been increasing consistently since 2004. Whereas keyword ‘copywriting’ has been decreasing.
    Another keyword of interest is 'SEO' which is seriously on the up, but ‘Search Engine Optimisation’ is way down — I assume more and more people are becoming familiar with the shortened term.
    Tip: Google Insights is another great tool which provides more detailed info should you require it, and is great for helping gauge interest in pertinent search terms. Click here to see examples of how you can use it.

    Personally, I recommend you choose one main keyword and three or four keywords you'd like to rank for too. But you can rank for as many keywords as you'd like, it just depends how good your link building skills are - more on this later.
    Tip: To check the keywords your competitors are targeting right-click on their homepage and select 'View Page Source', then ctrl + f and type in keywords -- it doesn't always work, but in many cases you'll get something like this:
    (these are the keywords from YouTube.com's Homepage)

    Keyword Research Checklist
    • High Estimated Average Cost-per-click (CPC)
    • High Global Monthly Search Volume
    • Increasing Search Volume Trends

    "protein shakes" is a good example of what we looking for

    Warning: the biggest mistakes I see people making are to target keywords which will take months, if not years to rank for e.g. 'health' ... as well as targeting a really long-tail keyword with low to no traffic e.g. 'homemade protein shakes company from Shanghai'

    Upon identifying profitable keywords which meet our keyword research checklist, we've got to take things further and do the necessary...

    Market Research
    Okay, we’re going to need the Firefox web browser for this next bit as it has all the plugins we need.
    Please install:
    1. SeoQuake
    2. Quirk Search Status
    3. Alexa Statusbar

    Here's the SeoQuake guide showing the respective parameters.
    And here's a video showing how Quirk Search Status can be used:

    youtube com/watch?gl=GB&v=SV0JIfh-xbE

    These plugins will help give us an overview of the keyword's competitiveness.
    Once they’re installed all we've got to do now is switch on SeoQuake (do this by clicking the icon in the bottom-right of the screen) and just run a normal search in Google for your chosen keywords.
    You'll see a horizontal box appear below each listing in the SERPs (Search Engine Results Pages). All that we need to do now if pull in the data. We do this by clicking 'Request Parameters.'
    Be sure to switch off SeoQuake after searching as Google doesn’t like us repeatedly using this tool.

    You should now have a screen of search results with key information below each listing provided by SeoQuake.
    There are three key factors we’re looking for here. Two are provided with the help of SeoQuake, and they are:

    #1 - ‘PR:’ (Page Rank)
    We're looking for the PR of all the sites. If the SERPs are displaying 0's, 1's, 2's, and 3's, we can likely conquer the market quickly.
    Note: If you see PRs 4, 5, and upwards, don't be concerned as the next two factors have more significance.

    #2 - ‘L:’ (which shows the number of links pointing to that particular web page)
    If I see sites with figures less than 1,000 showing next to the 'L:' - that means there are less than 1,000 links pointing to that web page, and from my experience this is a good thing for us as we can likely conquer the market quickly and easily.

    The other key factor is:

    #3 - Permalinks.
    If I see permalinks, this tells me there are few website homepages competing for the keyword - which is good as they're almost always more powerful than permalinks.
    Having said that, if you see just website homepage URLs this is not a problem as we'll see in the next step.
    Note: The title tags are also a giveaway as to the market's competitiveness, however, they're not as important as the aforementioned factors.
    Note: We’re doing these steps just to get a snapshot of how competitive the keyword is.

    Market Research Checklist

    • PRs of 0, 1, 2, 3
    • Inbound links less than 1,000
    • Permalinks

    an example of a keyword which largely meets our keyword research checklist, and market research checklist. The keywords are 'alpha male.'

    another example of a market which fulfils our criteria. One which looks even easier to conquer. The keywords are 'how to lose weight in a week.'

    We're not done yet. We've now got to take our research a step further and see just how powerful the inbound links are to the respective listings in the SERPs.

    This is the last and most important research step...

    Link Diagnosis

    Next, we want to assess the real key to online success… LINK STRENGTH!
    Many internet marketers out there will tell you it’s all about getting high PR backlinks… WRONG. You want high link strength backlinks.
    But how can we calculate link strength?
    By using this formula of course: (PR + 1)³ x 4 / outbound links
    Don’t be concerned, we have a tool that will calculate this for us :) ... And it’s one of my personal favourite webmaster tools of all, it’s called: Link Diagnosis
    I cannot stress how important this tool is to your online success. When I first started using it I wasn’t that impressed until I started running report after report after report and seeing why sites were ranking highly and how easy most markets are to conquer.
    You’ll quickly discover that many sites are ranking highly in the SERPs because of just one link. And it’s because this link carries so much link juice aka link strength that their site is doing well.
    Tip: Open a Free account with Link Diagnosis to save your reports, you can then load them quickly and easily at a future point in time.

    Enjoy & Profit ;)
    • Thanks Thanks x 7
  2. datkewlguy

    datkewlguy Newbie

    Aug 4, 2008
    Likes Received:
    Thanks given. Good stuff, planetseo. I sure can use the help :)
  3. ronywilliam

    ronywilliam Senior Member

    Jan 20, 2011
    Likes Received:
    Hey thats a big post with lots of useful content, will help alot, thanx a ton man!!
  4. Merlin22

    Merlin22 Regular Member

    May 19, 2010
    Likes Received:
    This is great. I followed everything fairly easy. The only point of confusion was when you mentioned permalinks. How do you check for permalinks? I don't recall SEO Quake having a feature for that unless I missed something. Thanks.
  5. liuruyan

    liuruyan Newbie

    Oct 1, 2010
    Likes Received:
    It is a soft article, But useful.