the most searched keyword is going to have a ton of competition. Go for lower volume, lower competition keywords and over time build up to medium and then high comp. It is hard to rank for anything substantial without building links, unless your website is aged and has a ton of content to create topical relevancy. Even then you won't rank for bigger keywords, you have to buy good relevant backlinks and establish authority over time. SEO is more or less a pay to play game, it takes strategy and talent but also money.