Links

Internal links - link your webpage to another webpage.
External links - Link any third party high authority resources from your webpages.

Internal links are as important as building backlinks.

Internal links helps to increase the relevancy and pass link juice throughout the website. With that you can improve the importance of your targeted page between other of your website pages.
 
Create lots of content – main strategy for internal linking
Link deep – and avoid linking to homepage ( if it has too many backlinks) & contact us page – rather you would build links to internal pages.
Use relevant links
Use follow links
Use reasonable number of internal links

When linking externally, good rule of thumb is to aim for no more than 2-5 external links per longer blog post.
Use anchor text correctly
If there are sites you would specifically like to avoid linking to (such as a competitor’s website)
Good luck :)
 
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