Wombatmaster
Newbie
- Jan 18, 2024
- 16
- 5
Hi guys,
I want to share some tips and tricks regarding organic LinkedIn posts for business and how to generate the maximum traction:
Personal brands > Business-Accounts
Get your C-levels or founders to post about something and have their own slightly edited take, that does not 1:1 align with the OG post.
Personal accounts have a much higher reach than company and business accounts. This also generates a double impact: You are using the reach of two accounts versus just one. People generally like the interaction with other people more than with a faceless entity (such as most businesses are).
Traction and provoking content/comments versus posts written by AI
You might not want to hear this, but LinkedIn has a nifty way of ranking AI-content lower than organic, "real", content, that provokes user interaction.
Try having a provoking statement, something that triggers your audience by WANTING to react.
Also, AI posts tend to always have the same structure. And as LinkedIn gets flooded with more and more AI content, the real content becomes much more important.
Tagging, tagging, tagging
It might sound like "yeah, duh", but try to tag and to refer to additional sources when creating a good piece of content. Tag other people or accounts.
Even if it's something as small as "recently, I was inspired by ACCOUNTNAME..." to....
This will possibly attract users from various sources and put new eyes on your content.
Put in some effort
Think before you post. And I mean, not just what YOU want, but what the benefit for YOUR audience is, by consuming this piece of content.
And by that I mean - you really have to sit down and put effort in your ideas. Take inspiration from your audiences problems, from testimonials, etc. The sources are all there.
Chunk your content
Less is more. Peoples attention span is super low. If you have a great piece of content, make it a little shorter and generate a second post off of it.
Closing remarks
I know that a lot of this just sounds like - yeah, that should be normal, why isn't everybody doing it?
I can tell you, again, if everybody did this, the quality on LinkedIn would be on an all time high level.
I hope you can use some of these action items to improve your content and help sell your services a little better.
Cheers
Wombatmaster
I want to share some tips and tricks regarding organic LinkedIn posts for business and how to generate the maximum traction:
Personal brands > Business-Accounts
Get your C-levels or founders to post about something and have their own slightly edited take, that does not 1:1 align with the OG post.
Personal accounts have a much higher reach than company and business accounts. This also generates a double impact: You are using the reach of two accounts versus just one. People generally like the interaction with other people more than with a faceless entity (such as most businesses are).
Traction and provoking content/comments versus posts written by AI
You might not want to hear this, but LinkedIn has a nifty way of ranking AI-content lower than organic, "real", content, that provokes user interaction.
Try having a provoking statement, something that triggers your audience by WANTING to react.
Also, AI posts tend to always have the same structure. And as LinkedIn gets flooded with more and more AI content, the real content becomes much more important.
Tagging, tagging, tagging
It might sound like "yeah, duh", but try to tag and to refer to additional sources when creating a good piece of content. Tag other people or accounts.
Even if it's something as small as "recently, I was inspired by ACCOUNTNAME..." to....
This will possibly attract users from various sources and put new eyes on your content.
Put in some effort
Think before you post. And I mean, not just what YOU want, but what the benefit for YOUR audience is, by consuming this piece of content.
And by that I mean - you really have to sit down and put effort in your ideas. Take inspiration from your audiences problems, from testimonials, etc. The sources are all there.
Chunk your content
Less is more. Peoples attention span is super low. If you have a great piece of content, make it a little shorter and generate a second post off of it.
Closing remarks
I know that a lot of this just sounds like - yeah, that should be normal, why isn't everybody doing it?
I can tell you, again, if everybody did this, the quality on LinkedIn would be on an all time high level.
I hope you can use some of these action items to improve your content and help sell your services a little better.
Cheers
Wombatmaster
