Linkedin advertising benchmarks (B2B)

Hello everyone.

I keep bumping into CMO's / VP marketing who are clueless about LinkedIn ads benchmarks for B2B.

After spending over $2M I can share my insights so any of you who are testing it can get a general look and feel:

Average CPC ($7.13) for targeting US & EMEA
CTR from ad to landing page / form: %0.61
CTR from form to lead: %6.4 (best practice to use forms)
Cost per lead: ~$95

Average CPC ($6.40) for targeting Asia, Europe & EMEA
CTR from ad to landing page / form: %0.23
CTR from form to lead: %6.4 (best practice to use forms)
Cost per lead: ~$89

Those numbers include test & trail from the beginning of the campaign (couple of years ago) please be advised that right now I'm running on avg cost per lead for US & EMEA at ~$84

what a lead in your eyes ?.

A sale or what sighnup?.

Are you getting $84 approx each lead ?.

How much you paying to get that lead?.

what afflucate you suggest .

linkedin charge, what the cost to start.

what bot if any you use?.

well done grate method, linkedin surly grate for business to business , i did read a huge method on here once , but the linkedin start up was a big price from the website it self
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redarrow said:

what a lead in your eyes ?.

A sale or what sighnup?.
Anyone who left me their real details so I can get back to them.

Are you getting $84 approx each lead ?.
No. Our funnel is way longer to make a sale (year+) and our ROI is anywhere from $200K to $1M in sales.

How much you paying to get that lead?.
I usually run campaigns for $2K Min.

what afflucate you suggest .
Didn't understand the question

linkedin charge, what the cost to start.
$800+

what bot if any you use?.
No bots

well done grate method, linkedin surly grate for business to business , i did read a huge method on here once , but the linkedin start up was a big price from the website it self
....

Click to expand...

Thanks

I think the prices for leads are too big. Have you had success in other paid\non paid to advertise?