Hi guys, I've created a blog with some content within my client's main website. Will external linkbuilding to this blog (main page and inner posts) help with rankings? If so, please advise the type of anchor text to use. I've thought of a few types below: • Stick to main keywords and variations of them • Use the blog name • Use the title of a particular blog post (if linking to inner posts) • Something else? Open to suggestions Please advise. Thanks!