Hi guys, I started my new job as an online marketing manager in a software consulting company. One of my tasks is to do SEO. I have some experience in onpage SEO and in my first weeks I achieved quite a lot only by optimizing internal linkstructure and typical onpage issues. But when it comes to linkbuilding, I am relatively new to the business. Quite frankly, I don't quite know what would be the best way to start. I am a regular reader here at bhw, so in theory I have a lot in mind about how linkbuilding could be done with PBNs, Web 2.0, buying and redirecting expired domains, parasites and so on. But these seem to be things which are quite mighty, advanced stuff and at the same time offer plenty of scope to really mess it up. I am wondering what are the basics to look after and in what dimensions? Is it manul blog commenting on niche relevant blogs? Posting and backlinking in niche relevant forums? Directories? Social bookmarks? I am really a bit lost and don't know where to start. Since the niche is not too competitive will I need software like GSA or scrapebox? What the company does at the moment ist mainly buying backlinks on several platforms which build and sell them. Those are a mixture of blog comments, Q&As, web 2.0 and so on. It is quite random and to my knowledge there are many spammy backlinks. Furthermore all these bought links produce running costs. Wouldn't we be better of building those links on our own or with the help of, say scrapebox? I appreciate your comments on what to do in my situation. I think I only need a push in the right direction.