Linkbuilding from around the world

Geweldig man · Mar 31, 2020

Hello everyone,

Quick question about linkbuilding. I am running a Dutch website. The text is in Dutch. How will my website rank when I collect a bunch of backlinks from, let's say, American and or Asian websites (with good quality) . Will my content rank better in the Dutch search queries aswell? I couldn't find this in the search box, excuse me if its there.

Jamesjohnson74 · Mar 31, 2020

Relevancy is a factor in considering the value of the backlinks. but natural backlinks profile contains all types of backlinks so getting some links from the non-Dutch website will help.

OlafRustle · Mar 31, 2020

I saw a test somewhere where they built links with non english anchor texts in english content and the site still ranked. I think it was from Matthew Woodward.

Geweldig man · Mar 31, 2020

Thanks for the answers. I agree with you @Sam7417 , the aim should always be to build a healthy linkprofile. So I should not over-do this.

@OlafRustle I'm gonna look it up, sounds interesting. Eventhough It sounds like a strategy that can harm you in the long run.

JVRZ · Mar 31, 2020

I am considering starting a dutch website as well because the competition is much lower but so is the traffic. When I look at the make money online niche the top 10 results for the search term "affiliate marketing for beginners" are all general trash and sites with low or no backlinks. I wonder if the traffic is high enough to make it worth it. Keywords tools don't give accurate results for monthly searches in Dutch sadly

Geweldig man · Mar 31, 2020

JVRZ said:
I am considering starting a dutch website as well because the competition is much lower but so is the traffic. When I look at the make money online niche the top 10 results for the search term "affiliate marketing for beginners" are all general trash and sites with low or no backlinks. I wonder if the traffic is high enough to make it worth it. Keywords tools don't give accurate results for monthly searches in Dutch sadly

Ahrefs is a little more up to date than SEMRush.

And you are indeed right. The dutch search engine is pretty much a free market to rank. Many high relevance queries with shopping intent have around a 10-20 KD on Ahrefs.

Deleted member 1132725 · Mar 31, 2020

I just did this test myself. Waste of money to be honest. You need proper country links.

Non niche relevant PBN links give more juice than different country links so with this being said you can assume how much "power" you get from those links.

JVRZ · Mar 31, 2020

Geweldig man said:
Ahrefs is a little more up to date than SEMRush.

And you are indeed right. The dutch search engine is pretty much a free market to rank. Many high relevance queries with shopping intent have around a 10-20 KD on Ahrefs.

Yes, that was the problem I was running into.
There is also an ocean of English content that you can translate and edit.
Another problem is that I don't know if I should promote english products as an affiliate because the dutch affiliate market is very narrow.
I don't think you will need many backlinks to rank for most things unless you try to rank for "gewichtsverlies" or something

Maybe invest that money into letting someone translate content?

alternatesword · Mar 31, 2020

There is no restriction to get backlinks outside of your country/language but you have to maintain the proper ratio.

JoachimvR · Mar 31, 2020

It works perfectly fine, I rank all my foreign sites with only English backlinks.

You can use Dutch anchors, however that looks a bit odd. So you either translate your anchors or you just use branding and generic anchors, that works fine as well.

You are only after the link juice anyways (most of the times that is).

Geweldig man · Mar 31, 2020

@JVRZ I'm trying to get in contact with you, but it seem that I can't private message you. Can you try and PM me? I wish to talk with you about this particular subject.

@Bladharkje using branding anchors, lmao. That's brilliant.

How do you feel about using branding anchors to a content-heavy Dutch page. Sounds abit off aswell. Isn't it better to link to to something which is more like image-heavy instead? Images are understood by every language. And how would you integrate this smoothly make the linkjuice flow nice through rest of your website?

JoachimvR · Mar 31, 2020

Geweldig man said:
@JVRZ I'm trying to get in contact with you, but it seem that I can't private message you. Can you try and PM me? I wish to talk with you about this particular subject.

@Bladharkje using branding anchors, lmao. That's brilliant.

How do you feel about using branding anchors to a content-heavy Dutch page. Sounds abit off aswell. Isn't it better to link to to something which is more like image-heavy instead? Images are understood by every language. And how would you integrate this smoothly make the linkjuice flow nice through rest of your website?

The vast majority of backlink anchors should always brand anchors. Check every major well-known website's link profile in any language and you see that a good 80-90% are brand related anchors.

I personally never used images to backlink to my sites, in theory it might work. However the strongest backlinks are contextual ones and I am not sure if Google sees images like that (I doubt it).

To make sure all link juice flows through your entire site you either set up a good silo structure and interlink properly.

If you did not start out with a silo structure from start or you only have a small site (where no siloing is needed); you make sure that your interlinking is good. Once that is set up properly you send your strongest backlinks to the homepage of your website.

Here's a good silo structure thread created by @splishsplash - https://www.blackhatworld.com/seo/the-ultimate-guide-to-seo-siloing-dominate-google-in-2018.985967/

There are also a few good interlinking threads here on BHW, I don't have them bookmarked so you should look them up yourself.

Geweldig man · Mar 31, 2020

Bladharkje said:
The vast majority of backlink anchors should always brand anchors. Check every major well-known website's link profile in any language and you see that a good 80-90% are brand related anchors.

I personally never used images to backlink to my sites, in theory it might work. However the strongest backlinks are contextual ones and I am not sure if Google sees images like that (I doubt it).

To make sure all link juice flows through your entire site you either set up a good silo structure and interlink properly.

If you did not start out with a silo structure from start or you only have a small site (where no siloing is needed); you make sure that your interlinking is good. Once that is set up properly you send your strongest backlinks to the homepage of your website.

Here's a good silo structure thread created by @splishsplash - https://www.blackhatworld.com/seo/the-ultimate-guide-to-seo-siloing-dominate-google-in-2018.985967/

There are also a few good interlinking threads here on BHW, I don't have them bookmarked so you should look them up yourself.

Thanks for the advice about silo'ing. My website is very focused on different silo's so that's not a problem at all. But I think what you mean is that the content should be linked at the highest category level, so it flows through all the lower level pages under that category.

I just feel like getting a backlink from an english website to a category page (content-heavy) written in Dutch language is very easily detectable by Google.

JoachimvR · Mar 31, 2020

Geweldig man said:
I just feel like getting a backlink from an english website to a category page (content-heavy) written in Dutch language is very easily detectable by Google.

It works perfectly fine, it's natural to have links from foreign websites. Just make sure the backlinks come from relevant articles and with natural anchors, then it should be all right.

Also it's very hard to get only links from Dutch sites. Not saying it's impossible but it'll either cost you a lot of time and money or both.

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