I've been using Link Whisper, and here is my "the good, the bad, and the ugly" review.
The good thing about this plugin is that it makes finding internal links for two- to three-word phrases in your site so easy.
In previous weeks, I would agonize over finding the right parts of my blog post to link internally.
Also, I would just link to basically the same handful of posts; I couldn't remember the rest of my posts because I have so much content on my blog.
As you can probably imagine, this creates a link pattern that is kind of lopsided and uneven.
It also doesn’t lead to a better user appreciation of my whole content inventory.
Well, a lot of those challenges were solved by Link Whisper.
Now, I can see several options when I scroll down near the bottom of each blog post.
I only just need to click a link, and I would be taken to the phrase that I should hyperlink, and the suggested link is already copied to my clipboard.
The Bad
Now, for the not-so-positive stuff.
A lot of Link Whisper’s link suggestions are very random.
Just because it suggests an internal link doesn’t mean it’s the best option for you.
In fact, in many cases, it doesn’t even make any sense.
Link Whisper just uses a simple keyword formula to try to make some sort of connection.
I would say six out of ten times, it’s completely off the mark.
To work around this, you basically have to try to find an alternate section of your blog post that best fits the recommended link.
Depending on how much content you have to work with and how easy it is to scan your materials, this can be very easy, or it could feel like you're pulling teeth.
The Ugly
As we all know, the power of internal link building is really all about finding a handful of keywords that each blog post targets and then internally linking one post to another post based on that target page’s focus keywords.
You don’t really have this with Link Whisper.
I would say that, maybe, three out of ten suggestions come somewhere close to what you want to achieve when it comes to highly targeted, focused keyword internal linking.
The Bottom Line
I would say that if you're just looking to save time, Link Whisper is definitely worth it.
But if you are building internal links purely for SEO purposes, it definitely leaves a lot to be desired.