I have been asked to make this a topic of conversation. This topic has been loosely mentioned in some postings, but never gone into detail. It's surprising because it does have a dramatic impact on the success or failure of your site. It's what we often refer to as link velocity. Link velocity is what refers to the rate of links that your site receives within a certain period of time. I can write a whole rendition on it, but there have been a few out there who have recently already covered the subject. I have seen various contributions made here on peoples own take about link velocity, but I would like to invite everyone to post what they think makes the best formula for both new, and existing sites. Resource 1: Great explanation most recent and a dumbed down example of how link velocity works and how it applies to your site: http://linkvanareviews.com/link-velocity-questions-cleared-up Resouce 2: Less recent explantion but illustrates why you want to pay attention to link velocity: http://www.seodesignsolutions.com/b...ieving-stable-rankings-through-link-velocity/ Resource 3: A fellow BHer blogger who gives an example of how he used link velocity to outrank a PR7 site that seemed immovable. *NOTE* That post is from 2007. I think it would be a very different story today with new algos in place, still its inspiring to see David take Goliath out: http://www.digeratimarketing.co.uk/2007/04/19/dominating-serps-with-better-link-velocity/ So go read those, and give us your own take on link velocity and how to best apply it to sites. On a side note, I think this also plays well into the question of quality links and how they impact that velocity as stated in the first resource. If you got something to say about that then please share it also. My Thoughts On Link Velocity: I personally think that a constant stream of links is important to any and every site. Not just at the domain level, but at the page level (especially now). Post-Mayday, more import has been given to the page of sites rather than the site as a whole. Steady link building to every part of your site is a good practise. Starting out a site I would do the following: Launch a Press Release once every two weeks Following the first PR proceed to post links in blogs, forums, and any other social web I can find at a rate that is humanly possible. For me, this is about 50 a day. A week later start creating social web properties for your specific categories/pages you are targeting A week after that (2 weeks in now) join a link network and/or start writing articles to post to article directories. A week after that (3 weeks in now) start submitting the site to directories of value including dmoz (worth a shot anyways ) A week after that (1 month in now) introduce a contest of somekind that will gain me some links (whole subject on its own I won't go into here) Rinse and Repeat for 4 more weeks Month 2 - Start identifying my competitions link sources via their related terms and attempt a link exchange to get sitewide links. Rinse and Repeat daily for another month Month 3 - Increase everything by double using some automation tools so your daily average increases. This to me would be a decent velocity of links to build for a new site. For an existing site, if the velocity should go up or down at a signficant level then you are looking at a drop in rankings. Yes, you can blast your site with tons of links and you will disappear for a time, but then later come back a little stronger, but if you can resist the urge to do that, and simply increase that ratio week after week of incoming links, then you can see a steady climb in the SERPs without the disappearing act when google sees a ton of links and goes WTF?! So that is my take on what to do. What about you?