Hi BHW, I've been lurking as just a viewer for some time and figured I'd get involved.
Here's a little background: I'm pretty new to SEO, about 4-5 months as a WH content writer. Although this process is long and grueling, it's rewarding to see when a post on a really high DA site (80-93) site gets hundreds (and sometimes thousands) of shares because I'm contributing original, thoroughly-researched content and results that provide real value to readers.
I know this WH practice is basically the complete opposite of BH (the whole quality vs. quantity argument) and especially because the time it takes for 1-2 links on a high DA is probably equivalent to ~100+ links from lesser DA sites. While there are dozens of articles suggesting the "value" of links, I figured this would be a good opportunity to pool the mantras and values of both WH & BH to compile link value property reference guide type of thing. Something that can help all hats gauge time and resource investment based on landing a link on a particular url (I apologize in advance if there has been a post similar to this - I ran a few searches for 'link value' 'properties' etc.. but didn't find anything like what I have mind).
Link Value Property Reference
Core Value/API Metrics(the definitive values)
Quality Metrics (some are concrete, others are subjective)
I know there's more, let's build it up - just let me know what else should be added. Thanks!
Here's a little background: I'm pretty new to SEO, about 4-5 months as a WH content writer. Although this process is long and grueling, it's rewarding to see when a post on a really high DA site (80-93) site gets hundreds (and sometimes thousands) of shares because I'm contributing original, thoroughly-researched content and results that provide real value to readers.
I know this WH practice is basically the complete opposite of BH (the whole quality vs. quantity argument) and especially because the time it takes for 1-2 links on a high DA is probably equivalent to ~100+ links from lesser DA sites. While there are dozens of articles suggesting the "value" of links, I figured this would be a good opportunity to pool the mantras and values of both WH & BH to compile link value property reference guide type of thing. Something that can help all hats gauge time and resource investment based on landing a link on a particular url (I apologize in advance if there has been a post similar to this - I ran a few searches for 'link value' 'properties' etc.. but didn't find anything like what I have mind).
Link Value Property Reference
Core Value/API Metrics(the definitive values)
- PageRank
- Moz Values: domain authority, page authority, trust
- Domain Age
- Marketplace Value (ex; PR3 site = $xx.xx)
- Location (content, byline, sidebar, footer, etc...)
- Anchor Text/Keywords (tail length)
- Link Target Value (the page we're linking to)
Quality Metrics (some are concrete, others are subjective)
- Authorship established and author value (Author stats in beta, acutal value is of course debated)
- Industry Relevance
- Siteworth (fluff vs. meat & potatoes)
- Social Signals (shares) & Comments
- Keyword distribution
- 'Evergreen' mantra (content that stands the test of time)
- Content Length (1,200+ words)
I know there's more, let's build it up - just let me know what else should be added. Thanks!