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Link Fortification - What are your thoughts?

Discussion in 'Black Hat SEO' started by speakeasy602, Feb 26, 2011.

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  1. speakeasy602

    speakeasy602 Junior Member

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    A few years ago, I was doing subcontracted SEO for one of my friends who was an affiliate, but still had real clients. He promised his clients only white hat SEO, but instructed me to structure my links in a way that would mask any blackhat methods.

    The way he explained it to me was like this:

    Think of your links in tiers. You have links that point to your site (tier 1), and the links that point to those back links (tier 2). Of course this could go on forever, but for the sake of explanation, we'll keep it at 2 tiers.

    Tier 1:

    You focus white hat efforts on your tier 1 links as much as you can. You do a small amount of directory submissions (to quality directories: DMOZ, Yahoo, BOTW, etc.). You get blogroll links from some of the sites in your niche, and you focus on quality, anchor text, authority, etc. Set up your ping.fm account, set up your social profiles, and make it look as natural and legit as possible. Keep it clean, and don't look at link quantity, focus on quality.

    Keep in mind that you don't want to do anything spammy on your tier 1 social profiles. Just keep them updated a couple times a day through ping.fm.

    Tier 2:

    Tier 2 is where you start introducing some of your blackhat methods. Social bookmarking, lower quality directories, etc. Keep in mind, you never want to use any of these methods on your original tier 1 links, these are all to support your existing back links ONLY. A method that we called "link fortification."

    Link fortification works very well for a couple reasons: 1) You give your link partners the impression that somehow, their link-trade was a huge success because now they're getting more backlinks. and 2) You can ensure that if any spammy-looking or broken links happen, they do not happen directly to your site, which is a win.

    You get links that appear to be more authority than they actually are. You just have to be careful to spread out your link spamming so that you don't create a mass amount of cross linking patterns. The way I do it, is I dedicate one tier to each type of submission.

    Tier 2 - Directory Submissions
    Tier 3 - Bookmarking Links
    Tier 4 - Xrumer

    This method has worked well for me for years, and I just wanted to share. It's super easy to manage because you break up all of your linking campaigns into tiers. We had a client that couldn't figure out why he was ranking #2 for a topic where everyone around him had LITERALLY 10's-of-thousands of links more than him in an insanely competitive vertical. I chalk it up to the fact that almost every back link we had, had thousands of back links, creating a false vision of authority and superiority. It's like saying "every link that points to this guys site has a huge level of influence, therefore, this site really knows what they're talking about." (That's why you spend so much time on your tier 1s).

    Do any of you guys use this method? I don't really read a lot about link building methods because I am pretty set in my ways, and my ways consist of constantly covering my ass to make sure I'm not perceived as a spammer. If this method is something that everyone already knows and does, then I apologize for wasting your time...
     
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  2. speakeasy602

    speakeasy602 Junior Member

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    I'm surprised that no one has anything to say about this topic...
     
  3. BigBoris

    BigBoris Regular Member

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    Sounds good to me, makes complete sense.

    Im currently blasting my backlinks with more backlinks but it is taking ages!

    I have a 2 tier web 2.0 pyramid containing 30 sites all with 1000s of backlinks.

    Fortifying them is taking some time !
     
  4. speakeasy602

    speakeasy602 Junior Member

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    It does take a while, but I think that the reward is greater in the long run. I've always noticed more consistent results across most of Google's datacenters, more longevity with rankings, and surprisingly more "natural" links coming in to my main sites from random pingbacks and articles.

    We had one site that was structured with 4 tiers, and the fourth tier was outsourced because it had a ridiculous amount of links to fortify. We sent it over to an Xrumer company, and they made it look easy.
     
  5. BigBoris

    BigBoris Regular Member

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    I take it you just fortify the link ie everyone else that has a backlink on that URL benefits from your fortification?

    Wouldnt it be good to 'tap' into one of these ;)

    I mean jump in on tier 1 and your backlinks are already fortified!
     
  6. buzz1212

    buzz1212 Registered Member

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    Occupation:
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    Great post! (rep) I call this method " relevance marketing" It works extaordinaryly
    well with local marketing because the competition is weak. Some people call it
    link pushing, but what ever you call it, it works!! " If you called a dogs tail a leg, the
    dog would still only have four legs, it doesn't matter what you call it, it's still a leg"
    Abraham Lincoln
     
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  7. hally0301

    hally0301 Newbie

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    thanks for the great post.

    makes perfect sense to keep your money sites clean and build up the influence of your incoming links by creating links to them.
     
  8. speakeasy602

    speakeasy602 Junior Member

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    Yes, but as long as you're not always getting really crappy, popular spam spot links, you shouldn't be worried. If you're selective, and you don't follow a pattern that others can track, you're not fortifying 100% of THEIR links, you're fortifying 100% of YOUR links. So what if they get a couple of links fortified in the process, they won't really know/care.
     
  9. BigBoris

    BigBoris Regular Member

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    Totally agree, makes sense to sort out your high PR low OBL backlinks and fortify them rather than all of them. Unfortunately quite a lot of my web 2.0 backlinks are now spammed to death so there is zero point in fortifying them!