Hi all, Link equity is the collection of links that point to a site at any moment in time. It is quite easy to know where you are in terms of your link equity. The search results and your traffic logs tell you. what's far more difficult is, knowing what to do about it ? Do you need an aggressive new link building strategy? May be, the variables exists. What is it about your link equity, that is so different, better, worse, or similar to other sites in your niche? Are the measurable differences truly the reason a site ranks higher than yours? Not always. Maybe all you need is a subtle pinch to what you are doing, or maybe you need to sell your site and cut your losses.