Get as many reviews on the yelp page with the keywords we are targeting. Then run a regular link building campaign to that page with your anchored text (using SENuke, Scrapebox, etc). We want to get ranked in the Google SERPs. For yelp's own internal system. Method of ranking yelp in Google is to upload to the profile several images, then make backlinks to those images, then google will rank you good, in addition of making links to the yelp profile.