Good day, fellows. I've been testing the effect of link building using just raw URL (That's right, no anchors). I've been going about this for about 5 months thus far, and the websites are ranking just as well as those with keywords in anchors. I created these websites about 5 months ago, spent 1 month just adding content, then started link building. Site 1 - Niche: Financial Main keyword ranking now: #14 Keyword competition: Medium high. On-Site content: 600 words on home page, and and additional 15 300-600 word blog posts. On-Site optimization: Main keyword in title and meta description, about 1% keyword density within the content itself. Site 2 - Niche: Advertising Main keyword ranking now: #7 Keyword competition: Medium On-Site content: Same as first On-Site optimization: Same as first My link building was heavily focused on hand made web 2.0's that consist of the following: Home page - 500 words Second article about niche - 400 words About page - 300 words Contact page - 100 words I pretty much link wheeled 10 web 2.0's at a time. 1 wheel created every 2 weeks to each site. Other than the web 2's, I also threw a few hundred social bookmarks and article submissions spread throughout inner pages. Wiki's, automated web 2's, and social bookmarks were pretty much my tier 2 for everything, and tier 3 was just miscellaneous blasting. In all honestly, this could just be a fluke because it's only 2 sites, but I felt that it was worth sharing.