I am really confused about two terms of SEO. Weather Link building is good or attracting link love is benefitial. So far I know, Link building comes around Black Hat SEO. And Link Love is the innocent way of getting traffic and inlinks. If I am not wrong, Link love takes less efforts from my side because I have to make the content interesting, qualitative and sharable only. I want suggestion of all of you guys on this topic. Weather I should focus on my content and share it on social media to attract link love or should make my hands dirty in the dirt of link building.