We have seen plenty of complaints after the Panda and Penguin updates and nobody's to blame. Tips and techniques have come out everywhere telling you what to do and what not to do. This could just be one of those tips but I am hoping that this can prove helpful to others who are still seeking answers to questions on how to recover after being hit by Panda and Penguin. Build Quality Links This can never be reiterated enough. Focus more on building quality links instead of trying to fix those poor ones. You'll ultimately have a higher ratio and for this, you'll get your reward. Leave No Trace Behind Most website owners used to go only after one-way links at the side bar or footer of a website. This affected them because it looked obviously manipulated. Be sure to get varied types of links such as footer links, content links, image links, resource links, social media links and no-follow links. It won't look over-manipulated that way. A Mishmash of Anchor Text In the same way as you want varied types of links, it is also equally important to have varied anchor texts within your link profile. Not all will describe your website in the same way and so not everyone will link to you in the same way, too. Make sure that you have exact-match keyword links, brand links, partial match keyword links and non-descriptive links. Patience is a Virtue You have to WAIT for results since SEO is a venture. You can't expect results to be seen instantly. Using the above techniques right now can mean you'll notice effects in 4 months to a year depending on your keywords and how good or bad things started. Final Words You might get disappointed and will start doubting your techniques but be patient with the white-hat strategy because it is effective. Google is here to make the web better and more secure. It's not here to penalize all websites. Let's make sure our website becomes part of that better and more secure place.