Link Building: Quality over Quantity and Diversification is a Myth

whothefisalex said:

I'm not sure I would agree with that, these no logical reason why a EMD would be punished let alone "dead". Of course they don't give a positive advantage like they did 10 years ago.

But I see no reason why they would have a negative impact, I'm sure google can determine that EMD brand anchors and main keyword will clash in terms of overoptimizing your keyword anchors, and account for that in the algorithm.


Sidenote, in my experience site-wide links do work despite what gurus say, provided they have relevancy and they don't make up a large portion of your RD's.

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splishsplash said:

I still see too many people focused on this diversification crap.

This usually entails a plethora of comments, forum posts, profiles and other low quality junk that has the effect of causing their site to dance around and basically nullifying the positive effect of good links.

Guys..

You can rank a site with 50 RDs and beat out guys with 800 RDs.

RDs by its self is really not a ranking factor. There's just a correlation between higher RDs and more high quality links.

Really all you need to rank in a good place is 15-20 strong contextual links.

It doesn't take volume to rank(And if you're going after high comp stuff, you shouldn't even need to read posts on a forum, otherwise you have absolutely no chance of competing with the guys who you'll be up against)

Whether you're doing pbns or guests posts, just focus on getting a few very very strong links every month. Stop building a lot of trash to your site. It doesn't work. Sometimes you'll rise up for a bit, sometimes you'll get lucky, but you'll usually just dance around and get hit by the next update.

If you built 5 strong links to your site every month for a year, you'd be surprised at the results you get. Almost no one does this, people just go after any old link they can get.

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