Link Building Outreach - Does it need to be CAN-SPAM Compliant?

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Feb 18, 2014
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If I'm sending emails to people about offering content they should link to, do I need to include an opt-out link and physical address (CAN-SPAM compliant) in order for it to be legal? I think it's fair to say that link building outreach is not a solicitation. I'm sending outreach by hand and not harvesting emails.

Thanks in advance, fellas.
 
Are these people on your mailing list? If so, then yes. Especially if you just added them there.

If you are sending a couple of business e-mails then no, or if you are contacting existing customers, no.
 
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