I have a question about link building for my site. It seems pretty easy but I want to be sure. I have a website based on dumpsters. I have targeted non-demographic keywords and built links to the homepage but now ive made tier 2 pages that are demographically based. For example say one of the pages is named toronto dumpster. Is it better to send links to the main page with the keyword toronto dumpster or is it better to send links to the tier 2 page with the keyword toronto dumpster?