Link Baiting and Viral Marketing strategy

Hi folk,

What is Link Baiting strategy? what are the process to it.

Also what is the technique, method or strategy to Viral Marketing...

Link baiting is the strategy of creating interesting piece of content (it could be in any form of media; content, image, video or anything) which gets viral and attract backlinks for it.

Creating baits is not an easy task and your every piece of information cannot get viral. But there are things which may get popular easily, like,
- News
- Criticism
- Software and tools etc.

Here are some tips of creating link baits,
http://www.submitedge.com/blog/10-link-baiting-tips/

Thanks for the information