HI - brand new here as my name implies. I am taking the leap of faith and getting SEO PowerSuite next week. I understand that the Link-Assistant is a reciprocal link situation and not a link provider, per se. How can these strategies be viable? For example, say I am creating a site to sell puppy blankets, why in the world would I create a directory on a site like that so I can build reciprocal links? I always thought, and believe, that the SEs do not like content and links going to and from irrelevant sites.