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link back viability

Discussion in 'Link Building' started by iamsonew, Jul 5, 2014.

  1. iamsonew

    iamsonew Newbie

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    HI - brand new here as my name implies.

    I am taking the leap of faith and getting SEO PowerSuite next week. I understand that the Link-Assistant is a reciprocal link situation and not a link provider, per se.

    How can these strategies be viable? For example, say I am creating a site to sell puppy blankets, why in the world would I create a directory on a site like that so I can build reciprocal links? I always thought, and believe, that the SEs do not like content and links going to and from irrelevant sites.