Leveraging Website Review Sites for Organic Visibility & E-A-T

Hey fellow SEOs

We’ve been diving deeper into how website review sites can impact not just trust, but also organic rankings, especially with Google leaning more into reputation signals via AI-driven search (like Gemini).

Here’s what I’ve observed and tested with clients:
Reviews on trusted platforms (general and niche-specific) seem to boost branded search CTR and page engagement
Sites like Trustpilot, G2, Capterra, and even newer platforms like ListAndFuse offer SEO leverage via backlinks, content freshness, and structured data
Platforms that allow public profiles with backlinks (and consistent positive reviews) often correlate with better performance in YMYL and B2B niches

General review aggregators like:

• Trustpilot, Yelp, Angi
  Specialized review platforms like:
• G2 (B2B SaaS), TripAdvisor (travel), Glassdoor (employers)

I'm curious to hear from others:
Do you actively use review platforms in your SEO strategy?
Any results worth sharing in local or B2B campaigns?
How do you manage or mitigate negative reviews at scale (white-hat only)?

Would love to hear your take. Let’s share strategies that actually move the needle.

Cheers!