Let's Talk: Strategies for Running Facebook Ads Effectively

I’m currently managing Facebook Ads for a range of products — eCommerce, apps, services, lead gen, etc. I’d love to open up a discussion where we can share experiences, strategies, and tips for running stable and profitable Facebook campaigns.


A few key questions to get the conversation going:

• Are you running ads through personal accounts, BM (Business Manager), or agency access?
• What structure works best for budgets under $1k/day?
• How do you warm up accounts before scaling to avoid bans/checkpoints?
• Are you using self-made or rented accounts (BM/CL)?
• Which geo do you focus on: Global, Tier 1, or regional markets (SEA, LATAM, etc.)?

When managing various Facebook Ads for different products, it's crucial to have discussions to enhance strategies. To initiate, your questions focus on account management, budget, account warming, account type, and target markets.

1. Whether managing ads through personal accounts, Business Manager, or agency access depends on scale and organization structure.
2. For budgets under $1k/day, an effective structure involves testing multiple ad sets with moderate budgets for each.
3. To avoid bans while scaling, gradually increase ad spend over time and maintain consistent ad quality to warm up accounts.
4. Choosing between self-made or rented accounts depends on your expertise, resources, and risk tolerance.
5. Geo-targeting strategy should align with your product/service and budget. Consider starting with regional markets before expanding globally.

By addressing these aspects, you can refine your Facebook Ads approach for stable and profitable campaigns.