tar729
Regular Member
- Jun 27, 2016
- 265
- 223
Most seo optimizers think that pagerank is transmitted by links, but they don't even guess what it consists of.
In fact , the pagerank includes 2 components:
1. Trust in what is written (any type of content is meant)
2. The meaning of what is written
Most people generally believe that the meaning of content is not included in the concept of pagerank and it is not. The meaning of the content is an integral part of it, so the pagerank is always query-dependent. Trust is not considered inside Google as a separate component from the meaning with which this trust should be associated. There is no separate trust parameter.
The assessment of the semantic part of the content and the assessment of trust in it are interrelated and have an impact on each other. Therefore, the assessment of the meaning of the content is strongly influenced by its location. For example, on one site the meaning is considered one, and on another site the meaning of the same content will be read by another. Not radically different, but with a very large distortion. A different interpretation, a different context will be applied to certain keywords, and the meaning will be distorted. Similarly, a person who is in different living conditions, in different environments, evaluates the meaning of what has been said.
In one life situation, we will be offended by some remark, and in another we will laugh, because the meaning in different conditions will be read and understood differently. Google does the same thing by evaluating the meanings of content on different sites.
At the same time, it should be borne in mind that Google's ability to understand these nuances is much lower than that of a person and therefore semantic distortions are very strong. In fact, they are often so strong that it affects the ranking of competitive queries dramatically and fatally. It is literally enough for some little thing and the relevance of the page for queries either sags monstrously or the page redistributes it in favor of other keywords altogether. This phenomenon is associated with the constant change of relevant pages in search results for queries.
In fact , the pagerank includes 2 components:
1. Trust in what is written (any type of content is meant)
2. The meaning of what is written
Most people generally believe that the meaning of content is not included in the concept of pagerank and it is not. The meaning of the content is an integral part of it, so the pagerank is always query-dependent. Trust is not considered inside Google as a separate component from the meaning with which this trust should be associated. There is no separate trust parameter.
The assessment of the semantic part of the content and the assessment of trust in it are interrelated and have an impact on each other. Therefore, the assessment of the meaning of the content is strongly influenced by its location. For example, on one site the meaning is considered one, and on another site the meaning of the same content will be read by another. Not radically different, but with a very large distortion. A different interpretation, a different context will be applied to certain keywords, and the meaning will be distorted. Similarly, a person who is in different living conditions, in different environments, evaluates the meaning of what has been said.
In one life situation, we will be offended by some remark, and in another we will laugh, because the meaning in different conditions will be read and understood differently. Google does the same thing by evaluating the meanings of content on different sites.
At the same time, it should be borne in mind that Google's ability to understand these nuances is much lower than that of a person and therefore semantic distortions are very strong. In fact, they are often so strong that it affects the ranking of competitive queries dramatically and fatally. It is literally enough for some little thing and the relevance of the page for queries either sags monstrously or the page redistributes it in favor of other keywords altogether. This phenomenon is associated with the constant change of relevant pages in search results for queries.
