While we are trying to write super quality content, this is what is happening in the real world ...
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The real world? I could be wrong but that headline and those shares look like some clever viral marketing, I wouldn't be surprised if the story is made up.
There is big money with those viral news sites if you can get some steam behind them and produce emotion jerking stories like this.
I wondered the same about this article earlier
http://wundergroundmusic.com/scottish-man-accidentally-fingers-own-mum-following-buckfast-binge/