I love the idea of this site. A place where everyone can come to share ideas and gain education on the topic of IM, whatever the color of the hat. But the problem with these kinds of sites is that people come into them in 2016, read stuff from two years ago or longer and wonder: a. does it still work?; and b. has something better come along? Then some guy who's spent the better part of his life in here reading every single thread replies with something like "The answers are all in here. Just read." Well I am here to say that that's not good enough. There is no reason to make this so difficult for everybody. Every single category in these pages (traffic, seo, email marketing, etc) should be organized top down into a best CURRENT method as voted on by the subscribers and then everything else below it for historical/amusement purposes only. Discussions should be had regarding WHY a method works best for the majority, suggested tweaks, etc. A consensus should be reached. A consensus that is organic and changes over time as new methods are brought forward and discussed. A reader should be able to enter these pages and immediately find the best email marketing strategy to date as determined by the subscribers. The current disorganization of this material renders it almost useless. The time necessary to invest in testing out each approach is WAY too much. You cannot expect people to stumble upon something that SOUNDS plausible and then waste 8 months trying to make it work only to find out that it was suggested by some lame script kiddie having a waking wet dream and running off at the mouth optimistically as to what he HOPES to achieve one day but presenting it as a fait accompli.