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Lets discuss Bluetooth advertising.

Discussion in 'Offline Marketing' started by .Oscar, Oct 31, 2010.

  1. .Oscar

    .Oscar Regular Member

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    Firstly, It feels good to be back.

    So anyway Ive been pondering over these Bluetooth advertising units.

    Code:
    http://ww*.bluemagnet.c*m/bx28.html
    They are a free way of advertising that targets mobile phones. They are capable of sending video audio and text to as many as 28 phones at one time.

    The unit previously mentioned is a standalone unit running a linux based OS.

    Does anyone have any experience with these, any potential ideas.

    Let the discussion commence!
     
  2. optimus72

    optimus72 Junior Member

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    I have been looking at getting into this for sometime or local advertising...
     
  3. xyzxyz

    xyzxyz Registered Member

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    Don't bother. I have one. PM me if you want to buy it - will sell it gladly for $150 + shipping. It does work but unless you have access to an area where there are hundreds of people waiting around for more than a few minutes it is of no use.
     
  4. gonigkum

    gonigkum Registered Member

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    This shit actually looks amazing if it works as advertised ...

    think about this: a big u2 concert and a shitload of dumb asses who already spent over 100$ on a single ticket, listening to a big hit of u2. You could send them a msg that says, 'enjoying (name of the song)? Send an text msg to xxxx to download it to now'
    Im just sayin ;)
     
    Last edited: Jan 5, 2011
  5. seanjohn

    seanjohn Regular Member

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    Like, gee, Idunno... the mall? :p
     
  6. undisput3d

    undisput3d Newbie

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    If you live in a big city, partner with a conference/convention center. Lots and lots of wireless people with a hunger for something new and time on their hands...
     
  7. ddlmachine

    ddlmachine Registered Member

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    Hell, I could run it out of my apartment. I live in a very busy section of a college campus (UIUC) I could promote stuff 24/7 If the range extender is effective at a radius of 250m/820ft then I could target like 3 or 4 bars, several restaurants, a gas station, hundreds of apartment units, 3 or 4 hair styling joints, all foot traffic most of which stops at any one of these locations for at least a few minutes. Long enough to receive an ad.

    May give this a try :D
     
    Last edited: Jan 7, 2011
  8. dopex1

    dopex1 Newbie

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    Wow. Looks like it could be a possible gold mine :p
     
  9. seanjohn

    seanjohn Regular Member

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    Most phones have Bluetooth, but the question is, how many have Bluetooth turned on? And, will anyone even accept the incoming connection?

    I know, with my iPhone, I'm not letting some random Bluetooth connection get through...
     
  10. Baraba

    Baraba Regular Member

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    I usually find devices via BlueTooth with all kind of strange names. Thanks for reminding me about this. Now I will change my BlueTooth name to my website name, so the people will see my website. Cheap advertising. I hope the battery drain is not much faster when the BlueTooth is on.
     
  11. kahamri

    kahamri Registered Member

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    This is what I was thinking, How effective could this actually be?

     
  12. webuk44

    webuk44 Newbie

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    Contacted Blueone in China who sell these devices. I have got one but they inform me that iPhones & Blackberry's are too smart to let a random bluetooth transmission pair with them.
    Now if the vast majority of mobiles include these models you are wasting your time.
     
  13. Roparadise

    Roparadise BANNED BANNED

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    Doing this method in a mall or a big city like NYC should get great results. The only drawback is that this is probably against FCC rules,so be careful when using this method.
    This is a few months old,but the data shouldn't have changed much since then.
    [​IMG]
     
  14. three3s

    three3s Regular Member

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    I looked in to Bluetooth marketing around a year ago and it was precisely this reason that put me off pursuing it in a big way. As the graphic above shows, around half of the smart phone market belongs to iphones and blackberrys, which these bluetooth marketing devices do not work on. I can only miagine their market share will increase over time also.

    The question is, of the remaining half of smart phones, what percentage of people have the bluetooth activated?
     
  15. Roparadise

    Roparadise BANNED BANNED

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    Actually android are gaining more and more of the market from apple and blackberry.
     
  16. Dr_Scythe

    Dr_Scythe Regular Member

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    I first heard of this a few years back. Would interesting to trial run it.

    Another spin would be to sell the service to event promoters. You supply the technology and charge them a fee and they get a swanky new way to interact with there guests. They would get around the bluetooth pairing problems by putting up signs/advertising saying "turn on bluetooth for a free gift!"

    Could see this working well for festivals, carnivals and music gigs.
     
    • Thanks Thanks x 1
  17. timothywcrane

    timothywcrane Power Member

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    I will share my experience. In the US, almost all phones are set by default NOT to accept incoming bluetooth messages, and those that are set up to take the messages are forced to accept it before reading it. I tried this out with stadium crowds, and was unable to get the messages out to the people. Itried heavily trafficed malls and the result was the same. I put a bluetooth transmitter in a backpack and strolled through both venues. I even tried a concert with "a message from the band". I had an acceptance rate of 100% on this one, as there was only one phone in 20,000 set to receive message notices.

    I think that this technology will have to mature and grow on the consumer base before it is viable. I think either is a fail, or we are ahead of our time. I hope that it is the latter.
     
  18. Gray Marble

    Gray Marble Newbie

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    I was just looking into this last month, came up with the same reasons NOT to pursue it. I dont think its useless though and I will pick it up again, just not now. The problem is people need to be enticed to turn on their bluetooth. I say just make people aware and reward them for doing so. Place a sign out in the front of the store to let people know you are offering something good. Try that and see if it works