Don't do too many things at once! As a newb, I have the weakness of being to enthusiastic and impatient when it comes to trying to improve SEO and rank higher. The result, doing too many things at once. I paid for a backlink service. Then, before it was even finished, I blasted my website with AMR. Then, even after the above were barely finished, I used an on-page SEO optimizer to adjust some content. My problem: My site has been jumping all over the fucking place. I have no idea if the service bumped my site up huge ranks, or if it was AMR, or adjusting my on-page SEO. I have no idea if the service, AMR, or on-page tweaking is now shitting on my ranking cuz it dropped 30 positions. Bottom line, I have no idea which improved my ranking and which hurt my ranking!!! Lesson 1 learned. Test one thing at a time, be fucking patient and work on other projects. Once the dust has settled, I am going to test 1 keyword with a service, another keyword with amr alone, and then maybe different keyword for some manual whitehat seo to compare them more intelligently, putting competition into consideration of course.