I am new to this and i was just wondering the legality of sending adevertisments via text messages. I know most phone plans have unlimited text messages now but for the plans that do not have unlimited text messages and are charged fees per message, can you get in trouble or sued for sending ads to those people with limited texting plans. Can the texting charges be pushed onto you? Also, If there is anyway you can not be traced after you send the ad. Is there any possibility the person paying for the ad or the product being advertised can be help liable for any texting charges? Would picture messages fall under the same principles laws/loop holes/ or w/e.? I know it was a bit late. But i read the first link on this forum category about the laws of what i am asking. Was a great post. but didnt fully answer the other questions. About who will pay for the texting charges if the texts are from a email spam bot, possibly from a cyber cafe and/or through third party servers.