Leads, SEO, and traffic

I have a select number of physicians that are new and in need of help getting customers to their websites and appointments to their new practices. Any advice on how to sell them a service. I believe this is a great market if I can show them that I can send over some leads and generate some traffic. Any idea what to charge? I’m new to all these and would appreciate any help. I’d like to find a systematic way to do all this if possible.

Tony

From my observation a lot of people come to BHW looking to start an SEO business but don't know the first thing about it. If you have zero SEO experience then you shouldn't be selling it to other businesses. Business owners, especially Physicians, aren't going to be paying you for long if you don't get them results.

You should start by reading many helpful guides available in the White Hat SEO section, learning the terminology and tools, etc. Once you feel comfortable with this then you should approach one or two physicians offering to do SEO for free. I know this sucks but proving yourself goes a long way. When I started out I did free SEO for two businesses and they're now paying clients and allow me to use them as referrals.

In terms of acquiring clients, this niche is extremely difficult. One big thing a lot of people don't realize is that physicians get cold called/emailed 24/7 by pharmaceutical companies so the Gatekeeper is almost always going to deny you. As well, depending on where you live your services might not be needed. I live in Canada and majority of physicians don't have a website because patients usually just go to whoever is closest because it's free for a check up and whatnot. I would however recommend marketing towards specialists like a dermatologist as they get huge money from each client.

I don't want to discourage you, but it can be extremely hard. I would say for every 1 successful SEO business, 10 fail. If you spend the time learning and working hard, I believe you will do amazing. If you need help with anything feel free to reply or send me a private message!

yes, I appreciate the valuable suggestions given by @CanuckSEO , That should help you.

MNMD said:

I have a select number of physicians that are new and in need of help getting customers to their websites and appointments to their new practices. Any advice on how to sell them a service. I believe this is a great market if I can show them that I can send over some leads and generate some traffic. Any idea what to charge? I’m new to all these and would appreciate any help. I’d like to find a systematic way to do all this if possible.

Tony

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Here's a few things to consider - if you want to sell SEO, I'll have to agree with CannuckSEO above and say that you should have a fundamental idea of A-Z before jumping in headfirst. I sure as hell didn't when I started out and it didn't get me anywhere good.

Before you think about the money behind it, think about what you're really going to provide to your clients and the how behind it.

For example, people that aren't very digitally apt pay stupid money for basic setup and integrations. In your case an example would be setting up a basic but good looking website for the doctor, hooking up a GMB listing, helping them get some marketing collateral made and putting together their branding / social media for them. You're saving them time and allowing them to focus on their business while you get their digital profile set up. That alone is a nice pricetag in the right verticals.

If you do want to get into marketing however, I'd suggest getting into something like rank & rent (which is a little tough to pull off with physicians and other customer-visit businesses). This will give you the chance to learn the fundamentals and get some practice in to really understand how it's done.

Side note - in my experience within marketing in the medical space - if you're in the US you also have to watch out for A LOT of regulatory crap and compliance missteps that can really screw your clients business. So I wouldn't recommend it as a first niche.