Hello all, I'm looking for some advice.
I've started a thread over in the Journey section about my Local SEO attempt.
I'm looking for advice on what business information to include in a Lead Generation Site.
Those involved in Lead Generation sites say that it involves creating a generic website with no brand specific information and collecting leads through a tracked number or a sign up form.
This seems to be the best model to work with, as its an easy sell (for a newbie like me): "here's a lead, price is $50" (rather than "rent this site at #1 and you MIGHT make some more business"), and therefore one I want to try.
However, I could never imagine choosing a business myself that has no testimonials, no address, no background info, no social media, nothing that a real company would have on their site. There is no customer trust built.
If I was renting the site out, I'd import all these from the real business, so the problem wouldn't exist.
I can't find any "example" lead generation sites, so I don't know what I'm aiming for.
If someone could give me advice on what to actually include in a lead generation site that would be fantastic!
Thanks!
I've started a thread over in the Journey section about my Local SEO attempt.
I'm looking for advice on what business information to include in a Lead Generation Site.
Those involved in Lead Generation sites say that it involves creating a generic website with no brand specific information and collecting leads through a tracked number or a sign up form.
This seems to be the best model to work with, as its an easy sell (for a newbie like me): "here's a lead, price is $50" (rather than "rent this site at #1 and you MIGHT make some more business"), and therefore one I want to try.
However, I could never imagine choosing a business myself that has no testimonials, no address, no background info, no social media, nothing that a real company would have on their site. There is no customer trust built.
If I was renting the site out, I'd import all these from the real business, so the problem wouldn't exist.
I can't find any "example" lead generation sites, so I don't know what I'm aiming for.
If someone could give me advice on what to actually include in a lead generation site that would be fantastic!
Thanks!
