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Lead Generation Vs. Rank and Rent

Discussion in 'Local SEO' started by SMac, Feb 22, 2017.

  1. SMac

    SMac Newbie

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    Hello all, I'm looking for some advice.

    I've started a thread over in the Journey section about my Local SEO attempt.
    I'm looking for advice on what business information to include in a Lead Generation Site.

    Those involved in Lead Generation sites say that it involves creating a generic website with no brand specific information and collecting leads through a tracked number or a sign up form.
    This seems to be the best model to work with, as its an easy sell (for a newbie like me): "here's a lead, price is $50" (rather than "rent this site at #1 and you MIGHT make some more business"), and therefore one I want to try.

    However, I could never imagine choosing a business myself that has no testimonials, no address, no background info, no social media, nothing that a real company would have on their site. There is no customer trust built.
    If I was renting the site out, I'd import all these from the real business, so the problem wouldn't exist.
    I can't find any "example" lead generation sites, so I don't know what I'm aiming for.
    If someone could give me advice on what to actually include in a lead generation site that would be fantastic!
    Thanks!
     
  2. The Curator

    The Curator Jr. VIP Jr. VIP

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    Rank and rent first to build citations and reviews on site, then after some time, move over to sell leads if you feel you can get more.