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Lead Gen Clients

Discussion in 'Offline Marketing' started by bloodhound, Aug 6, 2013.

  1. bloodhound

    bloodhound Newbie

    Jul 31, 2013
    Likes Received:
    Embarking on a local lead gen business.

    I've got most of it figured out, but not optimized. This should take some experimentation. Right now I need to figure out the best and fastest way to get clients. I'm looking to sell directly to high end service providers (med, financial, other professionals), so that I can eventually rent the site out or sell it to them. I think there is more money in this than the lead gen. Although, it depends on the niche and agreement you have.

    My current plan is to scrape lists and hit the phone...but I feel like that will take too long. Been thinking about doing a mass email to my list. Another issue is that the list email usually sucks, so I have to do custom research for each business to get a decision maker's email address. Seems like the key to making a big time profitable lead gen business is scaling it. I see this sales issue as a major roadblock for scaling fast - any ideas how to overcome this?

    As a side note:
    I've got a couple good tools I can recommend for finding email addresses of small businesses:
    1) Check the whois of the domain, often it will be the owner of the business
    2) Install yesware on gmail. This will track if they open your email and also click on a link you send them...good if you are testing copy.
    3) Rapportive - this is great for helping to guess a real email address. You put in the email then hover over the email address and if they have any info up on their gmail account it will show - that's how you know you got the right one.
  2. originalposter

    originalposter Jr. VIP Jr. VIP

    Jul 22, 2013
    Likes Received:
    Great share.

    Might also consider paying for linkedin premium account. That way, you can send directly messages to them even if they aren't part of your circle.