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Latest Google Panda Update 2.5 [21-1-2012]

Discussion in 'White Hat SEO' started by yusuf0024, Jan 22, 2012.

  1. yusuf0024

    yusuf0024 Regular Member

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    It is all about finding good content with user friendly layout. It is now focusing on users, that will be messured (I think) on the time spent on the page. And basically on the header

    So here is the Google algorith latest update made at Januarry / 19 / 2012.
    Page layout algorithm improvement

    (Cross-posted on the Webmaster Central Blog)

    In our ongoing effort to help you find more high-quality websites in search results, today we're launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.

    As we've mentioned previously, we've heard complaints from users that if they click on a result and it's difficult to find the actual content, they aren't happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don't have much content "above-the-fold" can be affected by this change. If you click on a website and the part of the website you see first either doesn't have a lot of visible content above-the-fold or dedicates a large fraction of the site's initial screen real estate to ads, that's not a very good user experience. Such sites may not rank as highly going forward.

    We understand that placing ads above-the-fold is quite common for many websites; these ads often perform well and help publishers monetize online content. This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page. This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads.

    This algorithmic change noticeably affects less than 1% of searches globally. That means that in less than one in 100 searches, a typical user might notice a reordering of results on the search page. If you believe that your website has been affected by the page layout algorithm change, consider how your web pages use the area above-the-fold and whether the content on the page is obscured or otherwise hard for users to discern quickly. You can use our Browser Size tool, among many others, to see how your website would look under different screen resolutions.

    If you decide to update your page layout, the page layout algorithm will automatically reflect the changes as we re-crawl and process enough pages from your site to assess the changes. How long that takes will depend on several factors, including the number of pages on your site and how efficiently Googlebot can crawl the content. On a typical website, it can take several weeks for Googlebot to crawl and process enough pages to reflect layout changes on the site.

    Overall, our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus on specific algorithm tweaks. This change is just one of the over 500 improvements we expect to roll out to search this year. As always, please post your feedback and questions in our Webmaster Help forum.



    So you can see that their main focus in this update is all about the layout and the place of the content, If you were in the SEO business for long time, you can see that we are going back in time, this update is the exact update they made in the early 2009. (Then all marketers said content is the king).

    So basically you need to start focusing on the place of your content, If you are running a word press blog, it's better to consider a 2 column theme that show your ads on the right sidebar, and use a clean right column for your blog posts. In other platform you need to consider having fewer ads on the top of your page, and when we say the top we mean the top of the page code.

    If your layout is user friendly, then I am sure you do not need to make any changes, and I also believe that all the next updates of Google algorith will focus on the user friendly layout and content. They will keep using the ranking messure but will start giving more value to sites that provide content (unique content) and it make it easier for users to find that content.

    source:hxxp://www.seolinkbuildingpackages.net/28/google-algorithm-latest-update-2012/
     
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    Last edited: Jan 22, 2012
  2. the_demon

    the_demon Jr. Executive VIP

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    And this is why I have been cloaking my ads from search engines for years...:p
     
  3. yusuf0024

    yusuf0024 Regular Member

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    i loose my site traffic 50% my site died :(
     
  4. Moayediyan

    Moayediyan Regular Member

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    What do you mean by this?
     
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  5. maxya

    maxya Registered Member

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    That's sucks :(
     
  6. everythingred

    everythingred Jr. VIP Jr. VIP Premium Member

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    how do you do this?
     
  7. maxya

    maxya Registered Member

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    <noindex><nofollow> AD CODE </nofollow></noindex>
     
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  8. CashGrower007

    CashGrower007 Regular Member

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    Adsense Ads?
     
  9. dotcomdesigns

    dotcomdesigns Power Member

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    Basically Google doesn't want you running ads and making money while they stuff their own search pages with ads above the fold, right on top above the organic listings and all the way down the right hand side. It's also ok for Google to blend the ads to make them look like normal results but you better not try that or it's ban time on your Adsense account. Make sure your ads are well out of site and don't offend your visitors. Google would prefer it if you would remove the ads completely to improve user experience.

    And don't you dare run a directory site and charge sites for a premium position either. Google are not allowing you to make money that way either.

    And if you run an ecommerce site say selling 25,000 car parts you better make sure you write a 500 article about every item you sell other wise your shop looks like it's full of duplicate content and it's bye bye for you while Google shoves a mind numbing Wikipedia article in spot 1. Which no f*cker ever clicks on.

    In fact you shouldn't be monetizing your websites in any way and should 301 your sites straight to Google's home page and let them handle the money.

    Bitter......me, never..... I even sent Matt Cutts a pie for Christmas as he looks like he ate all the pies :D
     
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  10. ziplack

    ziplack Senior Member

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    im really sick of google
    lost a lot of traffic ..AGAIN!!
     
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  11. everythingred

    everythingred Jr. VIP Jr. VIP Premium Member

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    thanks, can anyone else confirms this works?
     
  12. tonib

    tonib Power Member

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    Lost a few positions on my MNS. Just changed the theme - it was ugly with ads near/under/above the post. Now it's just text on left, ads on right. Will report if there is any change in my ranks.
     
  13. BlackSEOBelt

    BlackSEOBelt Regular Member

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    dotcomdesigns,
    That pie part was hysterical, man, just made my day :D
    ROFL
     
  14. stressfree

    stressfree Senior Member

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    Yeah definitaly a waste of human effort trying to "game G" these days. Why bother?

    I mean say I quickly need a an emergency roofer and do a search on G for them..why the hel ldo i have to wade through areticles about "roofing" to get the f*** phone number? Are they saying G. is purely for the "users great expereince" and not what they need?

    Yep..pretty much seems to sum it up these days i am afraid.

     
  15. safex

    safex Jr. VIP Jr. VIP

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    Interesting...
     
  16. FuryKyle

    FuryKyle Jr. VIP Jr. VIP Premium Member

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    This is what I call epic hypocrisy.
     
  17. nightshade787

    nightshade787 Junior Member

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    LOL. This is a joke, right? :p
     
  18. ADHD-Dude

    ADHD-Dude Power Member

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    This is anti-competitive practices, they use this method but they also penalize others that do it and they admit it. Now this is a reason to sue google. Microsoft needs to jump in.
     
  19. Water damage

    Water damage Junior Member

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    Largest case in history:
    BHW sues Google for anti-competitive practises and wins a $135-Billion payout

     
  20. SimonSez

    SimonSez Registered Member

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    Isn't Cloaking illegal and can get you banned from Google Adsense and other google services like news, blog, search, etc?