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Large Adwords overdelivery

Discussion in 'Adwords' started by ja3000, Aug 6, 2013.

  1. ja3000

    ja3000 Newbie

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    Just starting to play around with Adwords on YouTube. I basically setup the cheapest campaign I could for the vid just to get a feel for things something like 1.33 a day. Everything went as expected for the first couple days then shot up to 20k views and $470 in total cost in a day maybe a day and half. I've read googles explanation on over delivery, but this is crazy. Over delivering something like 15x my monthly budget in a day. Does this hint at potential for my video or just an unavoidable error on googles part or should I be tweaking some Adwords settings?
     
  2. Endire

    Endire Elite Member Premium Member

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    Ja3000,

    Google provides an overdelivery credit if they screw up and show your ad more than you have allotted a budget for.
    More on that here,

    https://support.google.com/adwords/answer/6327?hl=en

    They shouldn't charge you more than your monthly budget. If they do, you should contact them and get the credit to your account. Personally I've never had this happen and I've managed AdWords accounts for a while.
    If you have set your budget for that much money though you will have to pay it.

    Best,

    Shawn