LAnding page, i really dont understand why....

This is crazy, i have always said to myself "what the hell you wanna have a landing page when you can send the customer directly to cpa offer", i thought that landing pages were just a waste of time, but i realized that it's not like that, i was promoting some offer and sending customers directly to cpa landing page, normally i would get about 100/150 clicks to the offer , but no coversions at all...i did this for 3 days and then said "lemme try setting up a landing page" Well...i did so and the result is crazy, in the first couple of hours i had 33 customers to my landing page and made 3 sales! Crazy!

Now somone please explain to me why this? I mean the cpa offer landing page is made perfectly, my landing page is not bad but not as good, but it converts much better!

Thx

Would love to hear some pros give their opinions here...

Without seeing your landing page, it is hard to determine. However, landing pages are normally short and to the point. And if you are interacting with the potential customers by collecting their email address and emailing them the cpa offer, you will also end up with better results.

But again, without seeing your page it is a little difficult.