Landing Page critique ...

Hey guys. Getting pretty close to finishing my landing page, and I'd like some feedback. It's a standard IM product. Half the fulfillment will be original content (not necessarily a brand new method, though). The other half will be PLRs.

As for the design itself, though, if you have had success with these kinds of offers in the past, would you mind looking it over and letting me know what you think? I'd appreciate it.

http://www.learn2earn.me/efhs2/

I like it alot. Has all the bells and whistles that most other pages have, but I'm really liking that countdown timer you have. Nice touch!

looks very nice! good graphics only the background with the shadow I would chance

Nice! Very nice looking page. Couple of minor suggestions:

1a) You could do with some "social proof" seals eg. as seen on CNN, MSNBC blah blah, even if it's all lies.
1b) Also some full name / photo testimonials about how great it is and how much it's changed these peoples' lives.
2) Also some "trust" seals like Verisign etc rather than just the credit card logos. I would be wary of putting the CC logos so high up on the page ie sell the surfer a bit more before you make it obvious it's going to cost them something.
3) If it's going to be Clickbank then mention the guarantee.
4) I'd also put in a bullet point list of some specific stuff that the person is going to learn, because it's a bit vague on specifics eg put some crap like
- How to unlock a massive torrent of untapped traffic in less than 10 minutes! (page 44)
- The 3 key secrets to writing a sales letter that will FORCE your customers to buy! (page 98)
4) Put a summary of the offer, the bonuses, the guarantee, the price and the very main benefits in a box at the bottom.
5) I'd underline the text in your call to action button (to make it obvious it's a link) and maybe put some kind of border around the yellow box part to make it stand out a little more.

Autumn said:

1a) You could do with some "social proof" seals eg. as seen on CNN, MSNBC blah blah, even if it's all lies.

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As I'm trying to stay forthcoming on this, I can put things like "Google, MSN, etc." I suppose. I did that with my last page. Not sure how I missed that here.

Autumn said:

1b) Also some full name / photo testimonials about how great it is and how much it's changed these peoples' lives.

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Those will go up after I send it out to my mailing list to see if good ones come in. If not, I'll use one from my last site and then I'll find someone to say it.

2) Also some "trust" seals like Verisign etc rather than just the credit card logos. I would be wary of putting the CC logos so high up on the page ie sell the surfer a bit more before you make it obvious it's going to cost them something.[/quote]

Good call! This will definitely be edited! Thanks!

Autumn said:

3) If it's going to be Clickbank then mention the guarantee.

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It's already on there.

Autumn said:

4) I'd also put in a bullet point list of some specific stuff that the person is going to learn, because it's a bit vague on specifics eg put some crap like
- How to unlock a massive torrent of untapped traffic in less than 10 minutes! (page 44)
- The 3 key secrets to writing a sales letter that will FORCE your customers to buy! (page 98)

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Good idea. Page numbers would be a nice touch, too!

Autumn said:

4) Put a summary of the offer, the bonuses, the guarantee, the price and the very main benefits in a box at the bottom.

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Yeah, the site isn't completely done at the bottom. It's been so long since I've been down that far that I didn't even realize I hadn't uploaded the most recent version.

Autumn said:

5) I'd underline the text in your call to action button (to make it obvious it's a link) and maybe put some kind of border around the yellow box part to make it stand out a little more.

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I was thinking the same in terms of something to go around it.


This was good stuff! Thanks!

VERY nice Start O! Keep it up.

Though I'm not a fan of the big red letters, I don't think it hurts the site. Just an opinion. But its nice, when you get the testimonial pictures on there it should really bring the site out more.

Good design, good luck with your marketing!

gb5000 said:

VERY nice Start O! Keep it up.

Though I'm not a fan of the big red letters, I don't think it hurts the site. Just an opinion. But its nice, when you get the testimonial pictures on there it should really bring the site out more.

Good design, good luck with your marketing!

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Do you mean the red lettering in the body? Or at the top of the white background? Or both? I considered blue.

Yeah, the testimonials always helped in the past, but I have noticed that some of the top CB products have gone away from them (Commission Crusher being the latest example). I'll probably split test it.

Nice design but obviously the video is going to be the most important element.
And a little suggestion for the header. The logo is too small and the top part of it is cut a little.

ludlight said:

Nice design but obviously the video is going to be the most important element.
And a little suggestion for the header. The logo is too small and the top part of it is cut a little.

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Naturally, on the video.

I'm already in the process of changing the header. That was the header design under my last format, but in my last format, I was trying way too hard to re-invent the wheel. I just haven't created a new logo that I like yet.

However, what do you mean by it being cut off? It looks okay on my monitor.

Vids don't work for Chrome FYI.

Also, have you ever met anyone who has read a page that long?

I would shorten it up bigtime. Like cut it in half.

Cnotey said:

Vids don't work for Chrome FYI.

Also, have you ever met anyone who has read a page that long?

I would shorten it up bigtime. Like cut it in half.

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Vids aren't up yet. Don't worry. You're not missing out.

As for the length, I don't think anyone has read one, but for whatever reason, they convert better in every split test I, or anyone else I've talked to about it, has done. For example, check out most of the top converting offers on Clickbank. They have obscenely long pages.

And they convert like crazy.

I do know that CPA submits aren't the same in that respect, though.

OTrap said:

Vids aren't up yet. Don't worry. You're not missing out.

As for the length, I don't think anyone has read one, but for whatever reason, they convert better in every split test I, or anyone else I've talked to about it, has done. For example, check out most of the top converting offers on Clickbank. They have obscenely long pages.

And they convert like crazy.

I do know that CPA submits aren't the same in that respect, though.

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Ah good about the vids.

Yea I am in no way a clickbank expert. Just offering my objective opinion. I would be interested to know the reason why longer pages convert better than shorter ones.

Other than the length it looks good though. It's pretty clean compared to other CB pages I've seen.

Any ideas?

Cnotey said:

Ah good about the vids.

Yea I am in no way a clickbank expert. Just offering my objective opinion. I would be interested to know the reason why longer pages convert better than shorter ones.

Other than the length it looks good though. It's pretty clean compared to other CB pages I've seen.

Any ideas?

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On the length, it's funny. It's actually been a point of discussion for like five years. I recall an artical I read, as well, that basically summed it up by saying, "Long sales copy works. We have no fucking idea why it works, but it does."

There's speculation out there as to why, but none of it can be proven.

It's just one of those things that makes no sense, but that always seems to play out, and the numbers always seem to reflect that.

Quirky.

Long copy converts because you're answering all the surfer's questions in one page and then leading them to the join form directly with no distractions. You sell them, you answer any objections they might have and then you get the sale without giving them any opportunity to click off to another page.

Long copy has consistently sold more than short copy since the very first days of direct response snail mail marketing as written by the original copywriting gurus like John Caples and Claude Hopkins.

The exception these days would be the use of videos and very short call to action copy underneath - but it's still really "long" copy, because the video contains all the sales and objections stuff in a length format.

Alright. Came up with a couple new headers. Let me know what you think:

Here is the original: Original

New headers:
Header1
Header2

Better or worse than the original?

I actually like the original. It looks classier than the others and I don't agree that you need a huge logo - that screen real estate is better taken up with headlines that are going to really sell.

I dunno if you saw but there was a dude in another thread ranting about a CB tour that looked very like yours, what a scam it was and how he was going to take it down etc etc. It was pretty funny.

Autumn said:

I actually like the original. It looks classier than the others and I don't agree that you need a huge logo - that screen real estate is better taken up with headlines that are going to really sell.

I dunno if you saw but there was a dude in another thread ranting about a CB tour that looked very like yours, what a scam it was and how he was going to take it down etc etc. It was pretty funny.

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Honestly, I would love to see it. Happen to know the thread's title offhand?

These guys have really went over the line and need to be called out on their lies this time around.

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http://www.blackhatworld.com/blackh...ne-who-owns-scrapebox-xrumer-thread-asap.html