Landing page converting but client not selling

Hi folks,

One of my clients is a tour guide in a very popular city.
He sells private tours for a high price but even the price is high, it's considered a good price for the industry.

The strategy is to run adwords -> send the people to the landing page from where they can fill a very short form (submit day of arrival, how many persons and ask to be contacted back in order to know the final price or other details).

On the landing page it self we are listing the avarage price so the users know which is the aprox range.

We have a very good conversion rate on these form (captcha also installed) but once the client sends the final offer via email, they do not buy.

The strange thing is that the client is also listed on Aviator and Trip Advisor and he works a lot, for the same price and same service.

We are stuck. He is selling a lot through Aviator and Trip Advisor but nothing from the landing page, even if we have a lot of conversions.

Any advice for a different strategy? Thanks

Could the issue be down to the deliverability of your client's follow up email? Is it worth requesting a phone number on the contact form and the client phoning to finalise details? That way you would know that the message gets through (even if it's left as a voicemail), and at the very least you may get some feedback from leads as to why they don't go ahead.

What landing page are you sending them to? They may trust Aviator and Trip Advisor more than a unfamiliar website. I agree with person above calling is a good option. Before sending emails soft sell , give incentives and send non selling emails. Even people you don't sell to you can try monetizing another way or keep on list for later uses. Even if people can afford, large prices can scare them away sometimes.

Is that really a bad thing for him? I'd focus on selling more through Aviator and TripAdvisor and just having the website as a backup.

If I were him, that is. Not sure what your role here is and whether you are paid only to promote the lander.

Look at the landing page - people might be afraid to commit (looks sloppy, unsecure, etc.) - and prefer to go to a known platform.

Because you do not make that instead of receiving the email they can buy the tour through the web. Paying a price now, so the client will not look for other tours

Do you have access to the email correspondence to make sure the client isn’t directing them to the other platforms. Saying something like “you can view my ratings on aviator or TripAdvisor ? “

Or like someone said before his emails might not even be reaching their inbox.

Also in these type of niches people nowadays purchase based on social proofing this is the reason why a lot of these platforms are successful. You need to add in a social proof element sucks as one of the purchase plugins that pop up and say “ John Smith from Florida just purchase.”