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Landing page converting but client not selling

Discussion in 'Copywriting & Sales Persuasion' started by Isedo, May 24, 2019.

  1. Isedo

    Isedo Newbie

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    Hi folks,

    One of my clients is a tour guide in a very popular city.
    He sells private tours for a high price but even the price is high, it's considered a good price for the industry.

    The strategy is to run adwords -> send the people to the landing page from where they can fill a very short form (submit day of arrival, how many persons and ask to be contacted back in order to know the final price or other details).

    On the landing page it self we are listing the avarage price so the users know which is the aprox range.

    We have a very good conversion rate on these form (captcha also installed) but once the client sends the final offer via email, they do not buy.

    The strange thing is that the client is also listed on Aviator and Trip Advisor and he works a lot, for the same price and same service.

    We are stuck. He is selling a lot through Aviator and Trip Advisor but nothing from the landing page, even if we have a lot of conversions.

    Any advice for a different strategy? Thanks
     
  2. kickthat

    kickthat Jr. VIP Jr. VIP

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    Could the issue be down to the deliverability of your client's follow up email? Is it worth requesting a phone number on the contact form and the client phoning to finalise details? That way you would know that the message gets through (even if it's left as a voicemail), and at the very least you may get some feedback from leads as to why they don't go ahead.
     
  3. EarthboundImmortal

    EarthboundImmortal Jr. VIP Jr. VIP

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    What landing page are you sending them to? They may trust Aviator and Trip Advisor more than a unfamiliar website. I agree with person above calling is a good option. Before sending emails soft sell , give incentives and send non selling emails. Even people you don't sell to you can try monetizing another way or keep on list for later uses. Even if people can afford, large prices can scare them away sometimes.