Kill my second thoughts (CPA Marketing)

Hello guys,

I've started getting deeper into the above subjects around a year ago, whilst gathering some money in the background.

CPA

Talking about CPA, there is such spread of knowledge around that you can really get lost.

I am at the stage of knowing how to run and link everything regarding CPA, but never tried many offers yet due to second thoughts about offer choosing and landing page creation.

Overall I tried around 4-5 offers with one/two campaigns and always had a horrible CTR even though there were thousands of impressions.

I also have some spare cash on PropellerAds to try and make some campaigns work, but I just seem a bit stuck.

Currently, my budget is around 1000$

How could I expand my feel about what is the next correct step?

Is it just experience from split testing offers and creatives?

I feel I am missing some element that will allow my offers to be convertible. What could it be?


What besides experience in split-testing can get me to the next stage of understanding how CPA and people related work?

To make it on CPA with paid traffic you need to have a big budget because it's all about testing traffic sources, target audiences and landing pages.
That's why when you hit the hot spot you scale after doing a lot of the above.
90% of your campaigns are not going to be winners. Bear this in mind.

Thanks for replying.

1. What do you think is the optimal expense to test if a campaign is profitable?
2. What would you recommend doing on my way to gathering more budget for testing? Some passive income such as YouTube, that I have planned