I've been around the block a few times. I've had some companies, some awesome successes, some miserable failures, and through them all - I've learned a LOT. One of the greatest lessons I've learned? THINGS CHANGE ALL THE [censored] time. So here's my history. I started with eBay, then I went into websites, then I went into affiliate marketing, then I went into doing SEO for people and made a crap load of money doing it. Then ultimately I went back to eBay, whilst keeping some affiliate sites that generate some income - as I saw that was the funnest - and most profitable for me while keeping my sanity. Then, I decided to start teaching people eBay and have built a site related to that using what I've learned. All-in-all I've seen a LOT of changes on the Internet -- and I've seen Google come out with policies, algorithm changes, updates, changes in policies, etc. I follow -- quite closely, the SOURCES of the Internet changes.... You know, the Matt Cutts', and his friends - I figure he'd be one to listen to. I DON'T listen to people who do 'SEO' for a living. Why? Well, I'll tell you why -- there are many types of people who do SEO. People who KNOW what they're doing... (who are few and far between) And people who do SEO the same way they did it in: pre-2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2007 and a half, 2008, 2009, 2010, 2011, 2011 and a half, 2012, 2012 and half, etc. And they do the same thing, selling the same product over and over again claiming that their tactics work STILL... Like I said - the Internet ALWAYS changes...and the rules of 'backlinking' and 'saturation percentages' and 'authority' and 'content to code ratios' and 'meta keywords' and the like always fluctuate. And next year there will be something else that 3,424,234 marketers will fight over-- where one will say 'I'm right' and the other will say 'Nuh uh! I am times infinity infinities!' And the truth of the matter is, they BOTH WERE --- depending on the millisecond they learned their tactic. But for as long as I've been around, here is one thing that HAS remained a constant. Have a phenomenal product that people love and are willing to buy. From there, you'll KNOW how to market it almost instinctively.