So it took me four months to rank for my major keyword. I was on page 4 through 6 of Google search results for ever... All of a sudden I am top 5 US Google, #2 UK Google... haven't checked the rest. My traffic has gone through the roof, to the point where I had to increase the bandwidth because the site shut down...wasn't prepared. My question: Can I continue to make changes to my homepage text/ or at least add text or am I now a slave to what I got ranked for? (I don't want to risk losing this!) (True life experiences only/ no theories please) I want to your experiences from other members of this forum have been in this situation.
yeah , i would suggest to keep on building high pr relevant links and your rank might improve even further
This depends on what ranked your site. If you have a blog with newest posts as the home page, your page content (for the home page) is constantly in flux anyway, so you are ranking on the basis of authority, linking, unique popular content, or social interaction with your site, or some other Google-likes-this thing. If you have a static home page, and this is the page ranking, any changes you make that change the focus of the SEO will drive down your rankings. Suppose you are ranking for "Best auto insurance Dallas". If you add a lot of content about Dallas TX to this page, the focus might shift from "Best auto insurance Dallas" toward "auto Insurance Dallas TX" perhaps. If this were the case, your ranking for "best auto insurance dallas" will decline, but your ranking for "auto insurance dallas TX" would rise. It is up to you to direct your SEO toward the more beneficial keyword. You should be very careful changing the actual content of a traffic producing page. When I am doing this, I make small tweaks, and wait a week or so to see the effects. I watch for the effects in the traffic, not the stats. If you are adding content that strengthens the SEO it is OK. If you dilute the keyword saturation, it may become lost in the content causing Google to re-evaluate the ranking for the page for that term. If I make a small mistake, it is easy to reverse, and I see no long term damage for the site if I do it quickly.
