Ok guys, seeking your knowledge again! I was talking to a potential web design client on Friday. They want a new website design, basically there current one is super outdated. There budget is $20k. So a BIG client. Now there expressed that they where definitely for wanting to go ahead. "This all sounds great" etc. They want to talk it over is full detail tomorrow afternoon. So to make sure they havent changed there mind, or go for someone elses services I am going to write a bad ass proposal. To say "Look, i've already put X hours into researching your site, im your man". Basically I cant afford to loose a deal like this. What sort of things can I include in my initial proposal to really stand out?