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Keywords with two different meanings

Discussion in 'White Hat SEO' started by locobastard, Jul 21, 2016.

  1. locobastard

    locobastard Junior Member

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    Let's say I want to rank for the keyword "bow". This could either refer to a bow in a girl's hair or a bow that is used to shoot an arrow.

    Now, let's also say that the first page of the results for "bow" are all bow and arrow sites. Would it be safe to assume that 90% of the people searching for "bow" are expecting to see bow and arrow sites?

    I'm wondering because I have a keyword that has two different meanings. I'm trying to decide if I should go with it or choose another one.
     
  2. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    It is actually even more complicated because it could also mean "bow to your partner" or "the bow of the ship" or "a dog says bow wow"

    So when google encounters these terms they show a little of everything and I would assume that over time what people engage with rises to the top.

    When we search for "bow" we actually see 3 things on page one... "the weapon", "the hair decoration", and "dictionary pages for the word"... if you were selling hair bows I would assume this is a pretty bad keyword. When you change the term to "hair bows" the results get so targetted that it must be the preferred term for people wanting to buy hair bows.

    My question to you is why you would want to rank on a term that is conflicted with weapons, hair decorations, and dictionary pages? Aren't your targetted customers actually somewhere else?
     
  3. locobastard

    locobastard Junior Member

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    Thanks for responding.

    The keyword I'm looking at is a "buying" keyword that gets a decent amount of traffic. The first page of results for my keyword is filled with competitors in the same niche as me but their on-page/off-page SEO doesn't seem to be that good.

    This particular keyword can also refer to a VERY popular brand/product that surprisingly doesn't show up in the results.
     
  4. davids355

    davids355 Jr. VIP Jr. VIP

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    I have thought about this as well.
    I think that the meaning on page 1 results will be what people (or the majority of people) and looking for.

    If it wasn't the case I think that Google would see the visitors returning immediately to the results and clicking another and by that they would know the result was not relevant and they would switch the results around until the bounce rate was reduced.
     
  5. eelajt

    eelajt Jr. VIP Jr. VIP Premium Member

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    I agree with the guys above, Google favours what people searching that term seem to be looking for. Like how some buyer intent terms show ecommerce stores while others show review and affiliate sites.

    Not that you couldn't rank for that keyword with whichever intent you choose, but I think it would be less profitable if the target traffic isn't even clearly looking for what you offer. I would find another keyword that doesn't leave you unsure :)