Let's say I want to rank for the keyword "bow". This could either refer to a bow in a girl's hair or a bow that is used to shoot an arrow. Now, let's also say that the first page of the results for "bow" are all bow and arrow sites. Would it be safe to assume that 90% of the people searching for "bow" are expecting to see bow and arrow sites? I'm wondering because I have a keyword that has two different meanings. I'm trying to decide if I should go with it or choose another one.