- Dec 7, 2008
- 2,946
- 1,043
Brand Name Searches:
People are searching for your brand's name. Optimize your content to include ALL variations of your brand name.
CEO's Name:
An often neglected keyword. People might search for the CEO to understand the company's leadership and values. Create content that highlights your CEO's achievements and interviews.
Product Categories:
Broad searches can capture a wider audience. If you sell shoes, optimize a product category for "running shoes" or "outdoor shoes", etc.
Product Sub Categories:
If you have a product sub-category like "trail running shoes," ensure you have detailed content that captures this more targeted audience.
Service Areas:
Optimizing for service areas can significantly boost your online presence. Make sure your content speaks directly to these metros or communities.
Company Name Questions:
People often search for queries related to a company. "Is [Company Name] legit?" Answer these questions in your blog posts and FAQs.
Company Name Reviews:
Reviews are gold, so show them off by having a dedicated page to showcase them. Pro Tip: name the page "Company Name Reviews".
Trade Show Names:
You know that they say, "Attending the trade show is cool, but having your website ranking above the trade show's website is really cool!" Optimize content with those event names if you’re participating in trade shows. It's a great way to capture an audience interested in industry-specific gatherings.
By optimizing these overlooked keywords, you're opening doors to more focused and relevant visitors.
People are searching for your brand's name. Optimize your content to include ALL variations of your brand name.
CEO's Name:
An often neglected keyword. People might search for the CEO to understand the company's leadership and values. Create content that highlights your CEO's achievements and interviews.
Product Categories:
Broad searches can capture a wider audience. If you sell shoes, optimize a product category for "running shoes" or "outdoor shoes", etc.
Product Sub Categories:
If you have a product sub-category like "trail running shoes," ensure you have detailed content that captures this more targeted audience.
Service Areas:
Optimizing for service areas can significantly boost your online presence. Make sure your content speaks directly to these metros or communities.
Company Name Questions:
People often search for queries related to a company. "Is [Company Name] legit?" Answer these questions in your blog posts and FAQs.
Company Name Reviews:
Reviews are gold, so show them off by having a dedicated page to showcase them. Pro Tip: name the page "Company Name Reviews".
Trade Show Names:
You know that they say, "Attending the trade show is cool, but having your website ranking above the trade show's website is really cool!" Optimize content with those event names if you’re participating in trade shows. It's a great way to capture an audience interested in industry-specific gatherings.
By optimizing these overlooked keywords, you're opening doors to more focused and relevant visitors.
